Tag Archives: women entrepreneurs

Launching an App to Provide On-Demand Sex, Dating, and Relationship Coaching with Brianna Rader TPP161

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Brianna Rader Pic
In this episode I’m proud to feature sex tech entrepreneur Brianna Rader to share about her journey of launching an app to provide on-demand sex, dating, and relationship coaching. She reached out to me for an interview and I feel honored to be able to use this podcast platform to promote for-profit enterprises that are in alignment with my mission.

About Brianna:
Brianna Rader is the Founder and CEO of Juicebox, an app that provides 1-on-1 sex, dating, and relationship coaching anonymously. She has worked in sex education for 6 years and started her career providing sex education to college students in the state of Tennessee. Her first experience was quite controversial–leading to the state defunding her organization and legally condemning her. She received an MSc. in Global Health from UC-San Francisco.

Link to app. https://itunes.apple.com/us/app/juicebox-intimacy-dating/id1086096282?mt=8

Link to website. https://www.juiceboxit.com/

In the episode we discuss:

  • how the app is helping people with issues such as erectile dysfunction, how to ask women out, how to have better orgasms, how to reconcile differing libido in couple relationships
  • her personal journey, being deprived of adequate sex education
  •  her growing up in conservative Tennessee
  • being told to wait until marriage to learn about sex in the absence of sexuality education
  • in college she started local organization to provide sex ed to students, it was controversial and drew rapid backlash
  • the state got involved, defunded her organization, and passed a bill legally
    condemning it
  • this battle got her on the Bill O’Reilly show (watch video here: https://content.jwplatform.com/players/nMeWACUA-zffGtjRq.html
  •  despite the backlash she felt support for the organization, students loved it, some professors were very supportive, events were successful, but the state was a barrier
  • they had to fund raise all the money back, but were able to do so within 36 hours, states from far away sent donations to allow the program to continue operating
  • she knew the public policy route would be a decades long battle
  • tech seemed to be solution to help more people faster
  • she’s a first time entrepreneur with the Juice Box app, it pairs people one-on-one with sex,  dating,  and relationship coaches anonymously
  • coaches can cost $200 an hour and maybe far away, the app provides on-demand access that’s in your pocket at all times via your phone
  • she shares about the workflow of going from concept to development and deployment
  • first app was for teens and young adults, she saw that a lot of adults using the first version and the current version is more taylored to adults
  • I ask about the process of navigating regulator compliance regarding privacy, age verification, etc.
  • we talk about sex tech challenges for sales, marketing and advertising in a conservative online environment
  • there’s a disparity in male sex products vs female due to inherent gender bias
  • erectile dysfunction ads approved, dating coaching ads weren’t because of mildly revealing women pictures
  • a combination of humans and algorithm for policy flagging so there are inconsistencies
  • we discuss the app user experience, first the user is asked a series of questions to help with finding the best matching coach for their needs
  • coaches are hand selected
  • user can message the coach as much as they want, the coach will always get back within 24 hours
  • it provides interactive guides and exercises
  • it provides automated scripts to help practice better strategies for intimate communication
  • I ask about the economics of the app ecosystem
  • client pays $24 per week
  • 70% of the revenue goes to the coach
  • its flexible for the coaches, they can answer on their own time
  • about the half the coaches are licensed therapists, some are PHDs, some are certified through AASECT, the association of sexuality educators, counselors, and therapists
    https://www.aasect.org/
  • how the economics of ecosystem works
  • coaches get vetted with a written application (https://juiceboxit.typeform.com/to/WJwaGE), phone interviews, chat simulation
  • recent success stories include, helping to healing erectile dsyfunction led to helping uncover and resolve deeper relationship issues and enhancing communication in relationship, improving couples sex lives’ in various ways, helping women have their first orgasm ever, helping people with advanced skills or techniques
  • affiliate program is open for bloggers, podcasters, etc to get their own coupon code
  • on the topic of the disparity in venture funding for female founded startups
  • there’s very little funding to women, even less to women in sex tech
  • so much money to be made in the new markets for sex tech, but investors are afraid of the sex taboo
  • one creepy weird investor said her physical presentation didn’t match the sex appeal of the product
  • women in sex tech is supportive industry group (https://www.nytimes.com/2017/08/18/nyregion/women-of-sex-tech-unite.html)
  • we discuss a hopeful vision of the future horizon
  • hopefully more funding enters the space
  • we need more diversity and women founding in the first place
  • the women already founding deserve support
  • a study came out, if investors invested equally in womens’ existing start ups, they would have made an additional $85 million
  • male founded startups get over twice as much
  • hopefully there will be more venture funds focused on women in sex tech
  • we discuss the development road map
  • the current product has been live for a couple months
  • I imagine the potential sex ed advice market probably bigger than spoon feeding porn to consumers, more life time customer value than piping porn into eyeballs
  • on market research, it’s a new market, not a lot of companies providing this kind of resource
  • it’s possible to compare to the therapy and sex toy market to see how much people are spending
  • it’s hard to say directly, how much its worth
  • the online dating market didn’t exist until recently, it could be a $3 billion market
  • I propose the possibility of future sex tech apps facilitating training and certification course ware modules to upgrade the sexuality IQ of the general population
  • she thinks its an interesting idea but would need research to see if people would embrace it, other sex tech apps have launched with good intentions but haven’t always had an easy time with adoption