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Permaculture Eco-Warriors Establish The Moshram Part 2 TPP281

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In this episode I’m joined by MC Mycopath for a two part series on the past, present, and future of his personal permaculture journey and the establishment of The Moshram

My Non Verbatim Show Notes

MM:

10 years doing landscape consultations, small scale urban repurposing of people’s front and back yards, more hip with local, everything that’s taking place, microbio in soil, plants that co-mingle,

also consulting folks with health

certifications achieved through multiple biochemists

learned that the more fresh foods that we consume, the healthier our cells are

the body that takes us around here

with that, understanding and passion for that, I really wanted to be able to provide highest quality product of food for myself and others, coupled with education

spin farming, brother and I spin farming, didn’t necessarily bring in permaculture

added permaculture principle layer to spin farming

densely growing high value crops in small area

regenerate the living systems

help maintain my living system, at a cellular level, also at a financial and social level

been about 5 years, that I’ve been on this site, had multiple sites over the years

site, least likelihood of it being taken from underneath my feet, all apart of journey

seeing successes and failures in past projects

led me to finding this space

it was through a friend, that was aware that I was looking to scale up

spin farming in brothers back yard, with brother

then when on to slightly expanding at space I was at

really like to bring it all to one location and just do this

generally around vegetable crops

annuals predominantly

put in a layer of perennial crops

also longer term species, fruit trees

learned fascinating things about fruit

fruit tree requires least amount of water over long time period

gives back a lot to soil

soil is really just millions or billions of living organisms

eating pooping, dying, whole things perpetuating

through roots and leaves, branches, fruits, they drop all feeding system

year in year out

bring together this whole concept

put it at a term, silvopasture

rows of fruit trees, or some type of tree

aid in creating shade

aid in slowing down wind

not requiring a lot of water, relative to other annual crops

in between rows, would grow annual crops

maybe these annual crops are things just to regenerate soil

rotational crop, in between lettuce, grow vetch, cow pea, to reinvigorate the soil from what was depleted from what was the previous crop you cultivated

what we set out to do here

very densely packed rows of vegetable crops to sell at market and too individuals through CSA type program

longer term species of varying fruit trees

simply move forward upon goals of project, something that’s always an unknown, fortunately and unfortunately, that collaborative team of 3 individuals broke down

mediator, wasn’t sustainable, they didn’t vibe well, both wanting to walk away which they did

I was not very interested in walking away from another project, having it swept out from under me, again ,because these two egos weren’t collaborating

move post differences

differences got in the way

I wasn’t feeling, stepping away from all of the work we had done from contouring the land, to bringing in so much organic matter, infusing bacterium, all sorts of soil microbiology

perennial fruit trees, you have to wait some time, 3-5 years minimum to reap harvest

I didn’t have it in me to just be like you guys aren’t into, either am I, I am into it

don’t just want to do it here, want to perpetuate this stamp, different biomes

so cal region, mediteranean biome, only about 7 med, climates on the planet, tend to be the most lucrative for humans to co-exist with surroundings, temperatures, food crops, wild and domesticated

love to see what it’s like in other bioregions as well, other climatic elements

we’ve got going on what we have here

you came forward saying how interested you were in helping perpetuate this project, it was like the clouds parted

working on this site, we’re on 10s of acres, just working out a little over an acre, just maintenance alone for one person is daunting to say the least

just because we put together a holistic system doesn’t mean there’s no more work

actually perpetual, no end to amount of work, just in pruning things, cultivating

easy to plant seed, easy to harvest, cultivation in between, I don’t know if it’s gonna survive or not, I’ll do everything I can

lot of energy mental, physical, spiritual

one dude, isn’t gonna hold the world on his back man, either are two

TP: makes me think I’m gonna use another term for defining permaculture and call it ecological parenthood

caring for something to maturity

young families go through it, terrible twos, fighting, health similar thing

tree system here, adolescent,

MM: not as easy as dealing with child, can’t teach a tree how to fight off a squirrel, they’re bullies

TP: the timeliness of this, synchronicities will be unveiled later

rick straussman, first actual government sanctioned psychedelic research studies since the 70s, gap of 20 years

spirit molecule, interviewed,

recently, basically saying, people would ask did he take DMT,

he would give a vague answer or plausible deniability

eventually recently came out, admitted, yeah, I was doing it

I’m like fuck yeah, I wanted to hear that for so many years, scientist had the balls to do what he was talking about

ties back together, something he said, meta level life philosophy

you know, back then I had my whole career ahead of me still, a lot to lose, judged, critique, older, less of my life left, that’s much less life to lose

we’re at a point where I don’t want to piss off the wrong people, I don’t want to be a target, wait til we have resilience before we have grand opening at this site

eventually will ripened, eventually forced by demand, people will need it

sweet spot in time, security measures, support we need, capital, be in place for the time we want to open the gates

get to that point when, we did the thing, not much left to lose, tell the story, give real names, not give a fuck

certain things now, I feel like, at least statute of limitations has run out on some things, one metric

that feeling, we’ll get to a point where we don’t have that much to lose

my side of story of having fallen in love with this site, toured project in the past, wishing I could be more connected, occasion to visit

definitely feel like it was one of the most epic works in progress of so cal permaculture

ability to do it right

social permaculture dynamics of human sector, zones of humans, sector of humans, human elements, could have most beautiful property, dynamics surrounding neighbors be your worst enemy, false starts,

time energy, blood, blisters, heart ache, amount of effort that goes into permaculture project, somebody that’s they’re mission, to have that be continually ripped out in front of you

people don’t even see it

persecution of religious sects, we are the lost tribe of permies, that are constantly being haranged by neighbors

adapted us also to travel light in our personal empires

positive side effect of lifestyle of ecological romance

nudge nature to create symphonies of seed and soil

less hindered

student of Tyler Durgen, waking up after car crash with Edward Norton, the world I see, laying out strips of vennisen

hunter gathers, thriving on the carcass of industrial collapse

utopian anarchoprimitivists, intellectual elite, from eugene, green anarchist, wanna be poser,

not everybody was a poser, the heads that were the elitist, very hyper intellectual, authors and writers, wind bags, had all this talk

in eugene the founder of food not lawns, we’d go there talk bs about living primitive, blessing her with presence of our lofty conversations, decades later we don’t have our food forest, we don’t have fruit trees maturing, resentment, burnt bridges

super extra appreciate hard work that’s been done

this site, work you’ve done, huge grace, a pass, I could and should very well be punished for how far I’ve strayed from the path of planting trees, defending them, standing by them, storms, storming off of partners and lovers, mission and duty to make a stand

there’s a lot of times I’ve said this is not the hill I’m gonna die on, and this is the first time I can actually say this is a high that I would die on, for a lot of reasons, biggest gift to me, is to know

who is tantra punk, wacko jerk off wanna be tyler durgen alter ego, that split off from psychedelic ceremonies that got botched, and now this floating soul part of my old wounded self, has created this internet porn star wanna be freak, don’t have much ecological, I have bastard children trees, all over the place, to be able to be like

while you were out there, doing this thing, that could have got you in trouble, some what of an adventure, fool hardy, never would have expected that I could just cheat that time that I walked away from the permaculture path, did this freaky stuff

hey ben, dinners ready, fruit falling from trees, I just get to get back into the zone, almost 10 years since I was in deep coastal mountain broad acre permaculture, doing the trees, doing the systems right, the scale, the soil

waltz into this at a point you’d be beleagured, bromance novel cover if there ever was one

thanks to the designer of designers, tip had lift glass to him

be great to go into the shark tank part of this, now the reinforcements in the form of me and my humble but growing financial capital I can put in to keep things afloat, elbow grease, sweat equity

optimizing dance of mutuality, with responsibilities, rights, tasks, finances, between the two of us

alchemy we’re doing, the renaissance of this project, bring into 2.0 era

trajectory of , drawing from the permies community, paul wheaton, survival podcast, larry santoyo, different instructors we’ve had

business model for the site, the rebel farmers like sepp holzer, austria, kramaterohoff, epic contour narrow ponds support subtropical microclimates, high elevation fruit trees

so abundant, epic, done epic shit, considered to be the ultimate rock star, don’t think any other place on earth, other mature permculture projects, the profitability and scale and grandeur, I don’t know what I would compare to the kramaterhoff on earth

wonders of the world of permaculture tour, walk through it sometime

business model, everything else in agriculture sector, globalized race to the bottom, poison, toxic

convince people to want to buy american, niche for premium products, usually sick people who can afford to take your advice

don’t want to give crutch of supplying, want to teach them to do it themselves, leverage their acreage, their community

the idea of farming to enable other people to not be horticulturalists, shift from that as soon as possible

paradigm, living the dream, market gardeners, the biproduct of creating plenty of best varieties of food we’d like to eat, we’ll have excess, and with that excess we can play god to an extent in the economy because of how much of ecological ninjas we are

rather than try to package it all in plastic, get it in all the stores, scale it to the world

we make a more dense local economy out of it, healing center, learning center, teaching them how to fish, not selling them a fish per se

in my crude nut shell of a pitch, that’s the trajectory we’ve been most in agreement about

if somebody had infinite budget to invest, why should they buy into this as working co-op member, or non-working co-op member, how can people benefit from helping us

MM: few dudely dudes, I’ve met could really have no care to well being of nature around them, small minority of people I’ve spoken with of time on this path, over 20 years

experience with biodiesel co-op, very localized project, I would do education to engineering firms, groups

education at earth day festivals, people contribue, become non-working members of biodiesel co-op because they like what’s going on, think it’s a good direction

if anybody has capital, monetary, social, spiritual, any of the 8 forms of capital, that they are willing to share to perpetuate, the direction of this project

this may sound overzealous, I couldn’t think of a better project, or more dedicated individuals to invest that capital in

it’s one of those put your money where your mouth is

my clients in landscaping and in the health regeneration, many of them, actually buy into what I have to share, because of how I’m living my life

I’m not just using words, I’m hands in the soil, I’m doing everything I can at every corner

from what I know of you, been a crucial part of so many projects, that at one point or another it wasn’t your jive anymore for whatever reason

here we are find ourselves together on a mountain we’re will to die on

and it takes a community always

for anyone that would like to be a part of this community and see it perpetuate

be able to visit the site

local,

to benefit from the harvests of all of this, where else are you gonna put your money, time, energy, love

I’m not sure

it’s like you said man, this is one of the rare sites of southern california, any and all help, helps perpetuate a holistic project, working towards the great good of the local and world community when it comes down to it

held a lot of retreats, get people from all over the world, host in tropics, pretty good centralized area, highly abundance

ripe things to eat, throughout the year

amount of people that congregate, so diverse, so incredible, have a lot to share

at this point we have a site that any and all people interested have the ability to share

before it’s all been other people’s sites, very temporary, the time that gets spent there

long term expanded version of those experiences, and “retreats”

where else are you gonna put your resources, if you want to see great things happen, cause that’s all we’re really into

passionate

tend to only roll with those who are equally passionate about making this place a better place to be

agenda 21,

different concept of human settlement zones, from what we’re working towards here

TP: yes

to say the most and the least, that says it all, what could I add to that

nuts and bolts of this business modeling, goes back to legacy of my parents at some point will read the manifesto my father wrote for member based, for-profit nonprofit, fruit based operation, deep in heart of washington state apple orchard lands, building a massively, dense, intensive educational commercial project, rusticness, design constraint, make all tools, tools to make tools, melting down old cars, human powered, they were one of the first and most highly respected, wasn’t hippie commune, very studious, technical, published technical manual, subscribers to periodical, whether they purchased wares or we students, subscribe to catalog, kind of like micro version of mother earth news

department of making you said, interviewed mom, years ago, maybe now the time, one of those things you never know when it’s appropriate, get people on podcast, get perspectives, state of world, might be our last conversation, could go for anybody, did great interview with mom about 10 years ago, transapocalyptic, utopian for her, fruit doesn’t fall far from the tree

hard dharma, karmic seeds of melt down of family, trauma, wasted years, trouble, lot of years to get on the course that fell apart

a lot of people, children of the hippies

there’s something magical about the fact that here we are kind of at the age our parents were, as a generation, hippie, back to the land 2.0, we had woodstock,the rainbow gathering spawned from that, what are children of hippie’s doing now, actually fulfilling some of those dreams

we have now psychedelic shamanism, and not just acid, the electric kool aid test, these people went back to the land, no shamanic oversight, no elders,

even Geoff Lawton jokes, sad joke, comic tragedy, I wonder how many communes failed because they didn’t understand proper solar orientation, they bought land on north facing slopes, gave themselves an uphill battle on steep slopes facing the shadow of the sun, don’t even know why they melted down

permaculture,

we can learn from a lot of those mistakes, well positioned to demonstrate, and proudly display the next generation of the back to the land movement again at a time my mother talked about in the podcast

people went back to the land at the peak of the OPEC oil crisis in early 1970s

it wasn’t 1969 and summer of love, melt down of haight ashbury into tweaker rape culture madness,

they didn’t go directly from peak of 60s to back to the land, survivalist, apocalyptic thing, cities going to evaporate and collapse, economy gonna collapse, have to head to hills and start building a future

but brought in patriarchy, monoculture, only little bits of eastern mysticism

wouldn’t be here if it wasn’t for that

now, okay, this is for me the most pure and karmically cleansed and most righteous set of circumstances to do your thing

are you really these eco artisans the whole world should pay attention to, or destined to fail

may not be the last place I ever work on

do world tour of biomes

if you take permaculture design course you want to be like a army ranger, navy seal, eco macguevery, swiss army knife, want to be deployed in every climate

because you know how to do things like harvest snow melt for nursery underground

be a bad ass shit, being a bad ass eco warrior with all this knowledge

do what special forces and green berets, what if all the engineering and money and investing and capital, everything that went into napalm and agent orange, if instead of destroying ecology, all that cultural engineering of warfare, went into actually creating a more resilient opposition through permaculture

tactical permaculture, make it impossible for them to put land mines in territory you want to defend, created thorny trellising, motes, father in military

being a bad ass, be tactical, have a reason to train, not mma, good for them but

wanna have something I love that’s worthy of defending that would keep me in shape just by working it, origins of kung fu and farming

bit of a tirade from me

MM:

I really like how you brought up that the fruit does not fall far from the tree, parents

definitely feel, that’s a thing that goes on in nature, we’re a part of it

we’re carbon copies of these people we call our parents

we emulate them in so many ways, because of the signature for which they gave us, dna

as father was one of most brilliant men I’ve ever met in my life

I would come forward to father with things I’ve learned, he would share how could he thought it was, what it made him think about

prior too, a little apprehensive, most brilliant man, hey check this out, not knowing what kind of feedback, always positive re-enforcement

honoring that we can do as individuals in relationship to our ancestors, that can be very important for mental scape, how we conductor ourselves in our lives

bro, sounds like a spitting image of your dna tree

I would imagine your mother and father had some similar thing for them

fruit doesn’t fall far from the tree

TP: I should shout out thank you to your father, have to name the library after him

lots of bro time to catch up on, and create that space where we can, aya ceremonies, 2 or 3 generations in one ceremony of family members, pretty epic

we’re healing ourselves, healing each other, healing the masculine, and creating a safe and welcoming space for the feminine to be free to be fully expressed

said before no offense, I kinda feel like, well it goes back to waynes world, fully functional babe layer, you can design for the woman in you, and the woman you want on you, save 9th form of capital for another episode

not a monastery, not womanizers either, between monastery and rapey womanizer cult, we’re probably somewhere in the middle

we need our other ethical brothers to step up, we have some healing to do in our tribe of permaculture, takes a lot of those talks about our fathers and what they did and didn’t teach us

so, that conversation is an open forum, its fun to shoot guns and practice your kicks and punches, equally important to break down and let yourself be, pummelled and tenderized by letting go of trauma, letting brother hood energy find those deep wounds and fractures, more energy buried we could be apply to our tree parenthood, soil parenthood, aquaculture parenthood, seed parenthood

MM:

along those lines of the multigenerations of lineage through psychedelic experience, its always bewildered me, with my psychedelic experiences with mushrooms, everytime I sense my grandfather,at first really weird thing, now a presence I’m aware of, hear and feel mutterings, only knew for short period of my life

at this point it’s very interesting, grandfather said, you’re back, maybe I’m back, it’s nice to be with you

thanks for helping to perpetuate my father,

what can I do for us

great thing

TP: it’s like working for a company, at office chair, every once in a while the owner comes in, the day the owner comes in, checking it out, what’s your name, trippy, ancestor worship is a thing

use it or lose it

I feel in this life, pretty damn abandoned by ancestors, been torn asunder to depths of hell such that ancestors have been blocked off by dark armies of hell, demons, but we’re gonna compost the shit out of them, find that the spirit guides were always there, they were just blocked, we didn’t make it easy for them to get back to us

of all the times I’ve felt I don’t know if I belong here, don’t know what I should be doing here, try to destroy ego, never lasts, very few times and place where I feel there is pure righteousness

liberate this land from all the plastic, multigenerational journey

dance with past and future, toxic gick, pure nature, spirits definitely guiding us

applauding efforts, works cut out for you, each one teach one, clean it up, scale it out

microcosm of what has to be done for the whole planet, on every planet

MM: not controlled by forces that think they’re higher

TP: decentralized, mycopathic, path of mycology

talk about martial arts, personal development, brother hood, men’s group experience that we’re working on and developing synthesis of spiritual, self defense, fitness through working the land, grace of being connected to your yin, notion of not just another wet noodle retreat center, traipsing around in loosest clothing, look at me I look like I just jumped out of a Rambo set, and yet I’m spiritual, dancing, smelling flowers, appreciating all the rainbows, but I can also do some ninja rolls, lift some heavy shit, drag some shit around, and do what’s gotta be done, ideal of a shaolin temple, double dragon fruit

playing up this idea, thinking about, if I was a kid, in the peak of my GI Joe fan boyness I would love to be shooting airsoft guns, tactical training with seed shot pellets, was nature boy, played in nature

how much fun families can be having, applying energy going into videos or going into being a boxer, mma fighter

masculine energy, protection, defense, epic garden project, for masculine energy to balance itself and exhaust itself, place for healthy catharsis, healthy relationships, families, we can both speak to

will be legacy to leave behind, a martial, permaculture, ecological, new martial culture as well, no surprise, or coincidence that we both, been blessed by profound journey’s into what other brutish me respect, not just purple breathers, also to some degree bad asses

love to hear you talk about, the spirit of the dragon fruit that animates you and your kung fu gardening techniques

MM:

made reference to that hippie thing, an elder at one of the rainbow gatherings I was sitting with , great acronym, term hippie, happy intelligent person, pursuing infinite excellence

never my thinking when it came to hippies, people that smelled bad, sat around got high and kept sitting around

just talking isn’t accomplishing,

pursuing infinite excellence, taking it to another level, punk rock perspective

you are a hippie, you smell like scum, I’m your worst enemy, a middle class street punk

and I always resonated with that, really nice to get that different perspective of what hippie could be

greater mobility in body, sought out chi gong master, chinese yoga for lack of better terms

not just stretching

entire philosophy, after about a year of training, sifu said, training is great, very yin, balance out with kung fu, more yang,

open to this, cool

always wanted, wanted to have military training for various reasons it wasn’t something that happened, along same line of hippie

kung fu, nearly synonymous, life mastery

mastering whatever life is for me, to me

level of giving back that comes from all of that

began training kung fu

4-5 days a week sometimes 2 sessions a day, my body started to really get in tune with motions, weapons training, when we think back to the shaolin, where kung fu started

these were farmers, weapons were their farm tools, really started to come through as my body got accustomed to movements, started using these implements in the farm, body now knew how to use them in a more appropriate way

ergonomics

rake or hoe, swing it out with arms, shoulders, and back, or put it out there and move hips back and forth, all power in your hips

spirals up through feet, hips, outward

utilizing that technique with farm tools

new relationship with tools and how to work with land and my body, all in same go

weeding, clearing debris, chopping things down, practicing kung fu

martial arts/life mastery

mastering far more of my body, tools, and tools that work with land

symbiosis, something that we can all benefit to apply in our lives, in any way shape or form

not everybody’s gonna go be a farmer

maybe you’re pushing a vacuum

you can cause strain or you can no cause strain to body, which then causes strain or not on the body, perpetuates through spirit

something that I’m still evolving into I feel like but its very empowering

self reliance

being able to provide for yourself, doesn’t just mean growing food, having land, also means self defense

never know where you’re gonna find yourself

bring those things into all of those life practices, another science that fills one of those holes in that permaculture raft we get pushed out into the water

brings it all back around, self feeding, self perpetuating

mentally physically and spiritually

TP:

brings us full circle

pleasant meanderings, through path of this convo, summary of most of our various contexts, working or grubbin on fruit, whatever it is, comings and goings, as we’ve been carving out this niche for ourselves

always reminds me of the movie that got me first enchanted with martial arts, van damme, blood sport

here we are, tactical permaculture moment going back to deepest roots of romance with nature and martial arts

ninjitsu master, frank dux, he was talking to parents, european parents of young frank dux, depicted to be wine farmers, vineyard, meeting of parents

train with japanese ninjitsu master

frank told me you grow vines, boys like vines need training, martial science brings mind, body, spirit together

we’re fulfilling that prophesy

we’re dudes,

point about military, I mentioned this not too long ago, in jest, valid point

hey america, if you would have given me a real war, or real cause to fight for, I would have served on the front lines, it’s been nothing but bullshit, you don’t get to have this body/mind

don’t give traumatic brain injury, lead poisoning, blow my limbs off, make me unable to sustain a relationship, cut my VA benefits for using cannabis

you don’t get any of that shit, not in this lifetime, maybe that could change, who knows what battles will need to be fought

the joke I made, we’re not we’re not less of bad asses that we didn’t get military training, we’re actually more, if we can be, without having the training of those instructors, and we can train our damn selves, read same manuals, same marksmanship, survival training, mindset of discipline, selection

break you down

I was my own drill segerant, life circumstances carved my ass from cookie dough to wood

health, wellness, survival, comes from putting skin in the game

better to have warrior in garden than gardener in war,

debilitating malformed meme of utopian pacifism

idea that we all need to be genderless, a mush of micro trauma egg shell walking, I’m a man, I embrace that, I don’t need impose, I embrace and love and support cherish diversity, space for everyone

phrase, vin armani brought to attention:

seed conversations of what I’d like to call and have been implementing

permaculture training experience for tactically minded, some of the best training, with hardcore lesbian women, guns and ammo, blades, bows and arrows plaster their walls instead of boy band posters, those are my best friends

ongoing thing that, I want to be the guy that the butch warrior lesbians like to play with on a full moon when they feel like, interesting romance, another story

have to cover my ass and say it’s not hyper masculine, toxic masculine militia

who wants to be securing the perimeter, that’s what we need first, can’t have whole tribe or family unless we can defend them

call to action, strong willed, strong minded, disciplined, people who want to be bangin sticks as they say in pekiti tirsia kali training, continual life long conditioning and training, being a warrior , really mean something for good cause

quote: michael hopf, those who remain,

hard times create strong men, strong men create good times, good times create weak men, weak men create hard times,

put that in your pipe and smoke it

enough from me

over and out, roger

thank you again

MM: honor brother, insightful, exciting having this conversation, whoever you are out there listening, hope you were able to glean something from it

summary, I feel like, initially I’d stated how going back to permaculture, can be applied to anything that you do, require taking a permaculture design course with instructor you’d like to learn from, and personality types are thing

I have studied a lot of things in my short time here, does always come back to the principles of permaculture

when I educate others on health, they don’t know it but they’re getting a quick permaculture design course for the body

utilizing all these principles around the landscape we call our bodies

a bunch of cells living together

body, gardening cells, out there gardening soil conditions to provide foods for our cells to utilize

its one of the most valuable trainings that I’ve ever had in my life,

people that also take these course, share similar sentiment

that’s about it

end this with as mc mycopath

end a lot of health lectures with a rap, haven’t done this one in a while, see how it goes

TP: gotta get that out in the drum circle, put some beats on that, hippie drum beats on that

more to come

this conversation is to be continued, next, while we’re still tying up lose ends, give audio tour of integrated systems and logic of design of systems, address

situational report, what we’ve got going what we need help with, if people have time or resources or expertise, what’s been established what’s being established, hearing a bit about what we’re processing, actual road map of what we’re doing, laid out the backstory

of what could be an epic opportunity for ourselves

all sliding scales of wealth, we’re providing

free offerings online, all kinds of content, you’ll be whippin up a podcast, holding the camera for each other to do a lot of the teaching we want to

following up with some a/v content

be comin at cha again soon

big love to you and to all the forces seen and unseen that made it possible to be at this point

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Permaculture Eco-Warriors Establish The Moshram Part 1 TPP280

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In this episode I’m joined by MC Mycopath for a two part series on the past, present, and future of his personal permaculture journey and the establishment of The Moshram

My Non Verbatim Show Notes

MM:

started out…trouble maker

parents id as ruthless child

stuck me into acting classes, young age

outlet, unrelenting energy

most of childhood, child actor

kindergarten or first grade, hollywood, 7 or 8 years

with that, element of not really going to school, always had to go to auditions, for anything and everything, tv shows, movies, photoshoots,

state law, school for 3 hours, after, in a car driving to hollywood

30-45 percent of time, on-sets throughout elementary school and middle school

lot of really cool work, met great people

tv shows

terminator 2

really great look into the world

moved to san diego, took me out of lime light

distraught, in child actor phase didn’t have to go on audition, just get phone calls, hey you’re hired

once no longer in that realm, I’m a performer, its really in me

astrologically, birth date, title for every day of the year, my day is the grand stage, seemed very fitting, been on stage most of life

when no longer in eye of the camera, some guys that I was in high school with, had a punk band, asked to audition, became the front man of that band, we rocked the so cal punk scene at the right time, right place right time

so cal punk scene blowin up in the 90s, part of that, amazing ride, meet incredible people, see amazing places at a young age

sound recording program

kept furthering it

life would have it, never know certain things are gonna derail you, spin you off/push in another direction

near death experience, NDE

one day, heart stopped, really into meditation

wanted to see how long of breaths I could take, minute in, minute out, strange mental objective, 1.5 in 1.5 out, during that my heart stopped

learned I needed a bit more pressure on the valve to keep that heart pumping, pressure from lungs

that’s its own crazy story, insights gained

done a lot of research on nde,s majority similar story

found myself in consciousness, not in my body, two hands in front of me, a choice, one to come back here, one to stay there, red and blue pill scenario

chose to come back here

flood of information, really expanded consciousness, awareness,

all the sudden looking at body, re entered body, heart began to beat, whoa

looking at friends crying over my body

heart started to beat, freaked out

told me I was dead for a couple minutes

seemed like eternity

really took me on a whole different path

one of the things that came through that transmission, “go back to the earth”

fundamental premise of my entire experience here, ever since then

around 18 years old at the time

next time I ever spoke to somebody, really weird place

whole life tweaked, isolated

next person I spoke to: appalacian trial,

all I heard was go back to the earth, sounds like that’s the way to go back to the earth

cool, dropping everything, go to the trail, go to the woods see where life takes me

hiked the trail,

8-9 months

somethings I’ve learned in life, you can’t prepare for

think I know where I’m going, what I’m gonna do, what it will take, wasn’t true

broken in first few days

but I’m a very persistent individual, eyes on prize, had to keep going, went out with buddy,

didn’t have same persistence, can be grueling, being exposed to all elements, every day

first couple weeks, nothing but rain, head to toe, all your stuff, tweak your mental space and physical space

I kept on truckin, met amazing people

opened up to graciousness that exists in others, re-instilled my love of my fellow man, and compassion

coming from punk scene, I had lyrics I don’t exactlyi resonate with at this point, some that I do

some that…fuck the world, FTW, about to tattoo it on my forearm, thankfully I didn’t although now I would take that off to “fruit the world” so it’d still be applicable

back to the trail, ever expanding

stress fractures in foot

parked on largest waterfall on east coast, hung out, put foot in water til inflammation went down

while doing that, came across hippies, definitely open, but my punk background, I eat hippies for lunch,

expanded self, open to people, great energy, great passion for earth, not entirely at purple breather end of things, could resonate with their cause, going to rainbow gathering, never heard of such a thing, enlightened me,

cool,

decided to walk from florida to pennsyl

I was in the middle of their path

I said I’m going to gathering as well

hitch hiking excursion to gathering

really phenomenal thing.

TP: lots of good things, criticisms, some of most trusted mentors, hardcore devotees, know it’s a mecca, been on bucket list

MM: really opened me up even more, at first felt a little out of place, first rainbow gathering I went to in 1999, walking down a trail, punk kid sitting down by a river, cleaning some clothes or something, boom box, rocking old school punk, hippies walking by , turn that crap off, negativity towards punk kid, see him giving them a finger

people think it’s all love, it’s all everything at the gathering

invitation hippies had given me, paraphrasing, an invitation to a gather for people of all walks of life to pray for world peace

punk kid getting yelled out, connected with him, reflect back at myself, we are all here, I get that kid, alright, dont’ know, haven’t talked to him, get what he’s dealing with, really all walks of life

I was hooked, first gathering there for 3 months, went with 10 dollars, sustained my life for 3 months, dug a lot of shitters, made a lot of food, a lot of keeping fire going, hot water, it was a magical experience, helped me realize importance of feeling like you’re needed

getting kick backs of food, couldn’t ask for much more, sustenance

really changed my life

ever since 1999, only missed 3 rainbow gatherings

16-17 I’ve attended, really feel like family

see faces I’ve been seeing for 20 years

can’t say I connect with everybody, I have differences

no electronics, rules, flashlight, thanks for killin my night vision

TP: I was in the tree sits in oregon, early 2000s, lot of people from rainbow gathering would go to tree sits, a lot of memes, how I learned more about the subculture,

harshing mellow with lights, I can commiserate on both sides now, one up man ship, paul wheaton, some protesters they like to beat you over the head with their protest sign

MM: things have really changed, people walking down the trail text messaging

everything adapts and advances, so has the family, been interesting to watch

altered my perception of what can be, there is an opportunity for us to throw up some kitchens, cultivate and harvest foods, prepare them and share them

not a lot of cultivation taking place, not to say a lot of farmers don’t grow specific rows just to give to the family

farmers pull up from a trailer, from any corner of the country that they brought to feed people that share this vision

TP:

while on rainbow family, for a moment, mentioned before, I personally have only heard of the mythic legends of rainbow and burning man, wanted to experience both, spoken or unspoken tension between the two

segway of tactical permaculture, want to go to these places, hang out, participate in holistic debauchery, escape retreat get out of city

but also have urban guerrilla, urban permaculture, burning man and rainbow come to same place and time, in the city, actually come in and seize an urban area and print out a permaculture design and be a lasting net benefit,

boom festival in portugal, not just temporary autonomous zone, but a permaculture autonomous zone

hopefully be there some day, idea of a more applied use of all those ethics, all the people, ability to raise a barn, and party, and whatever

wanna talk about, so you have not been to burning man, have been in this other tribe, other clan, if you want to segway into if you’re real visionary and want to transform the world, bring the candle into darkness

MM:

never been to burning man, certainly know plenty of burners, heard stories, seen pictures, videos, on and on

the collaboration, definitely can be a great thing, from a rainbow perspective, speak for no body, no one can speak for another, just a bunch of individuals, going some place to collaboratively exist and pray for wold peace, beyond that there’s nothing,

can’t apply for permits, can’t get land under said name

gone to a lot of vision councils, can take days to over a week, learned a lot from some of the elders

other rainbow family listening, apologize if I botch it, if not mistaken, navajo offered land for rainbow family to collectively gather and stay, autonomous zone on tribal lands

because no body can represent the rainbow family, no body’s able to accept that

find that is a really strong element of rainbow ethics, I cannot speak for you, you cannot speak for me, we’re all autonomous here, awesome

also see how there’s a level of hindrence there, doesn’t provide framework to collectively gather and build these spaces for generations of time, just pop up events, a few months

what is the entity that would cooperatively manage that space, enough nah votes within rainbow, operates on consensus, if you don’t get consensus, you don’t get to move forward, empowering thing, slows things down, really good objective, within any form of governance, the slower it can move the healthier, jumping the gun..pitfalls

no body represents anybody, except for themselves

TP: brings up fork, validating sense that going back to paleolithic, presettled nomadic cultures, gypsies, you don’t collect diseases from animals, don’t pollute an area if you’re always nomadic, shifting, relocating, horde less stuff, less material objects,

huge respect, as anthropologist of radical subcultures and movements, I love the idea you don’t burn the spot, set upa lace, do your thing then move on, maybe cycle back again

two different modes, having a permanent location,

also notion or stay at location, own rent, squat, or be nomadic, multiple locations

practical permaculture informed, project, objective, mission,

go to this site, clean up brown field, plant stuff, cycle back in a few years, for next phase, more of a deployment,

installation work, facilitated

what if you had drones and different party lights, projecting lazer lights on contour lines for people to stomp and dig and build, permaculture design, light show that displays design on landscape, different teams all in the grove, cadence, dancing, next level stuff

MM: brother, that concept blows my mind, rainbow gathering maybe 2001, montana, amazing gathering hung out with ram dass, saw bob dylan, awesome folks out there

we went there, always an element for vision counsel, going to places that need healing, not just restorative work from an ecological perspective, also from spiritual, energetic perspective

places where massive battles have been fought, concept of altering the energetic pattern that is locked into that land, with this loving thing that takes place at rainbow, 4th of july

silence that takes place, from sunrise until rainbow noon, silence broken by children in parade,

silence, gathering around peace pole, ceremonially put into earth, so as we can direct our energy into the pole, goes into the earth and up to the heavens, one of the ways to infuse and release the new energy and the old energy that is ingrained in that space

ecologically, always found it incredible

between 10k and 40k people, a lot of pee and poop, with contour lines, seen this, if we could dig our shitters on contour lines these could be some seriously fertile beds for sprawling of wildlife plants

going back to montana situation, about 10 years later, went back

hit me one morning, opening tent, looking out seeing what could have been had we had some constructive planning 10 years previous

whenever choice was made to go back to montana, had we had the forsight to put into some type of plan

nomadically hit these spots, come back around to them maybe every 10-15 years, see ecological benefit

usually people talking about impact from negative perspective

clean up crew, site impeccable when we left, no devastation that ever took place

benefited greatly from being at that site

we could have really, all of us brought something with us to share to spread diversity of species, whatever survives, the conditions for it to occur are there

its happy, everything’s comingling,

have things we’d be able to harvest

cultivating is the hardest part

fruits of labor, 10 years later, would be a beautiful thing

TP: awesome, beautiful exploration, leads us to getting back to timeline

rainbow gatherings national forests, different vibe

who knows, just designing, curious, what was that process of evolution from you being a nature boy, having done the hiking, closer to earth, how did you become an ecological designer

MM: had heard the term permaculture, I believe first at a rainbow gathering

reading agenda 21 manual at library, spending days reading, UN soft touch plan for ways to organize and mobilize the direction of the planet, didn’t agree with it, banks running things, how they’ll be running thing, struck odd nerve, doesn’t seem holistic

somebody came up to me mentioning permaculture

couple years later, had hitch hiked around country about 2 years straight, came back to so cal, culture shock so heavy

la to san diego, no way sticking around, vibration not sitting well, go on other side of road, got out of california,

northern minnesota,

nicest place I’d ever been, relocated

up there, in a very tight knit community, one of most artistic, very socially involved

one of my buddies, really into permaculture, purchased designer manual, permaculture 1, lot of words I didn’t understand, just read a book that I didn’t quite get, then came across,

what we’d now call meetups, started going out,

permaculture in cuba, created design, implemented design with people of cuba, one of the gentlemen on that team, host of meet up,

tipped off of concept of greening the desert, from that point on, if you can seriously take desert biome and make it green, there’s something cool going on here, always wanted to participated in that something cool

we get busy in life, at time was contractor, living in housing co-op, took a lot of my time

building/grounds chair person, chair for funding and development, co-chair for finance, wrapped up, wasn’t pushing as hard as I could, educational/implementation of permaculture frame work

flame worker, glass artist, blowing glass

started biodiesel co-op, wonderful girlfriend

time was eaten up, interested in furthering permaculture studies, permaculture design course, nothing hit right time wise

one year

biodiesel shuts down in winter, large demand for biodiesel in fuel oil heaters, ways to market biodiesel, I went to washington, oregon, northern california, networking, to obtain biodiesel in the winter

4 month journey, in california, on the coast, go to san diego, visit family

friend offered work, doing sign installation, took work, paying amazing, while on one of job sites, co-worker backed over me with a truck

didn’t have NDE, another hard turn in my life, curses can turn out to be blessing

could not walk, told would never walk again, not an easy thing to sit with

after going through the heavy bouts of depression, I’ve always wanted to take a permaculture design course, I’m doin it

started me down the higher levels of my understanding with permaculture

2 week intensive

mind was blown

to say the least, all I wanted to do was perpetuate installations utilizing the techniques and understandings I had gained

took another course, and another course

heavy amount of info, retention, very small, remember things at the very beginning, the very end

a lot of material in the middle to get lost in the ether of the mind

kept taking it, again, again

wanted to better understand

fill in gaps

after a few pdcs, remember speaking with one of my mentors and teachers

late great, toby hemenway

really want to go to school, considering constitutional law or sustainable agriculture

education through university system, Toby looks at me, pulled a Bill Mollison on me, can you give me an example of a sustainable agricultural system,

not that I’m aware,

then how you gonna study

right, so true

so

I found myself perplexed,

you need to do whatever you think is best for you

if you’re interested in studying plants, study horticulture, how plants relate to soil and how soil relates to plants

have yet to meet lawyer who’s a happy individual

work with plants, tend to be happy

gonna pursue horticulture degree

amazing program

after that

heard permaculture described

younger brother, pdc in thailand

metaphor for permaculture

pdc is like being given a raft with a bunch of holes in it, get pushed out to sea in raft, have to plug up all the holes

holes are different sciences, permaculture is taking all the sciences and weaving them together

great metaphor

I’ve become certified in so many specialty modalities, gray water, holistic range management, super adobe construction, soil food web, mycology,

it’s endless, the sciences, thermodynamics

the more we understand these things , the more holistic of a design we can create, and implement

still at a point where I need crutches or a walker to walk

came across a biochemist, that gets quads walking

I’m not a quad, just needed assistance in walking

biochemist hit me with truths, unable to refute

run for money with body

inflammation went down, pain went away, could walk again, limited mobility because of contracts

regained mobility

taking in data

learn what biochemist did

studied with 3 biochemists

live blood analysis

things to be learned from every corner

biochem made sense, because of soil science

stake functions, things already learned

different realms

become much of my life at this point

passionate of regenerating living systems

soil, water, human terrain, animals,

certified in all sorts of modalities

all come together

in this web that we call permaculture

permaculture is really, not gardening

it’s something that you apply to whatever you do, could be a brain surgeon, apply principles in your surgeon practice

as long as reaping harvest from what we cultivate in a holistic manner

permanence within culture

everything gardens

fruits vegetables, fungal systems,

monetary, capital, things and stuff if that’s what is needed

holistic manner

all technically practicing permaculture

TP: permaculture rabbit hole

infinite fractal patterns, not just set of tools and techniques, philosophy, interdisciplinary science

attempts to define it

sustainable human settlement design

warren brush, living beautifully, everyones got a different way

permaculture is just applied ecology, repackaged ecology

true but not end all be all

is permaculture a cult, paul wheaton, put the cult in permaculture, joking

cynicism, too expense, hacked permaculture design course, permaculture party pack torrent

mentor, lets hack pdc certificate, I’ve put in work, read black book cover to cover, 72hour course with bill and geoff, king and crown prince, done the work, even went to see my punk band, considered that to be my talent show, year long membership, traded him one of first permaculture podcast websites

did our own value add/function stacking design of a student and master

made it work, to get the pdc into the hands of the working class, not enough has been done to get out of mlm pyramid scheme

people don’t make their money back on course

how many certified permaculture designers made the cost of the course back

this is the most priceless education you could ever get, if you take this course and don’t figure out how to make a sustainable living doing whatever you love…

I don’t think you can say it’s too expensive, can say it’s not accessible, amount of time, you need, multiple courses over weekends

radical movement, came out of various earth sciences, disgruntled looks at destructive poisoning, end game of industrial agriculture,

how to look at ethnology and anthropology of horticultural societies

frame work, infinitely scale and branch out in water, soil, trees, land forms, biomes

all from ecology, plus ecological anthropology

sophisticated academic scientific methodical

what were some big take aways, ah has from first course

when it clicked for you

super practical, how come this is not already mainstream

first moments of revelations

educational piece

quick intro to permaculture

MM:

crucial element obtained initially through pdc, understanding that the perfect system is the system that we are all birthed into, nature, nature doesn’t have flaws, as far as I’m aware of, it’s all creating its all consuming, everything feeds and everything eats everything else so there is no waste, fascinating

every ecological niche is included there

main thing with that would be observation of any of those elements

bees, ants, fungus, bacteria, trees, we can just go on and on, how water flows, on and on, comes back to these elements, naturally occuring

something aware of before first pdc

some of most successful systems built, we all use, the internet, sending packages through modems, and routers

my understanding the awareness of how to make that an effective system was done by watching ants, and how ants transfer data along their path,

mimicked how ants transfer data, this is how we’re transferring data right now, ,audio, files, the way that’s going to get from point a to point b mimics pattern for which ants send signals down the line

primary things clicked for me, first pdc

we’re already doing this, just not on a holistic scale, just in these little niches, and people win awards for it

observing nature, apply its patterns to whatever you’re looking to do

standing back and observing

mind gets in the way, nature doesn’t have that

observation, then implementation, perpetual process

never a one and done thing

everything is revolving around observation of the system you have designed to mimic nature

merely humans a piece of nature

our ability is hindered

we have to sit back and observe and see where we were incorrect

see if our observation changes the course of the pattern

we can be benefactors of that production and consumption

TP: love that, some new giving me chills awesome riffs, definitely be integrating that, hadn’t heard about the ants,

for the person who is now thinking okay permaculture, its a way to somehow in the course of the course you will feel confident to begin thinking using the algos of nature

exemplifying that logic

closing that loops, inputs and outputs, systems feedings systems, things be elegantly designed, not a lot of wasted effort, not a lot of toil, so much leveraging of energy, pretty much infinite coming from the sun, capturing and storing, trip trap trip trap, capturing and storing energy, putting it work, gets in engineering

early permies, electrical and mechanical engineers, impulse to construct and build, fix, take apart,

masculine, tendencies, exploring nature

balance of energy of gaia and energy of guys

genders in between

once you get to point of super power of thinking like nature,

being abundant, feed yourself and community, heal landscapes

scale, fold fertility onto itself, green eco magic, green the city green the city, do anything

bill mollison, real rebel, reapplying more natural paradigm to death culture of industrial chemical, agriculture and farming

bridge in time line to where you’re doing commercial enterprise, taking horticulture and permaculture, fighitng the system of agriculture, by subverting it from the periphery, creating new strategies to feed people, that subvert the evil empire of ag,

how you deployed yourself for permaculture and against the dominant paradigm of ag

MM: a mantra I really have embodied within myself, creating the conditions for things to occur

biomimicry, learning how to create the conditions for things to occur, then standing back to see if you were right, if it worked

shotgun blast with certain things, put out a 1000 seeds, don’t always have a 1,000 seeds pop up, if you’re lucky, half will

not of same species, may not be a aware of whats going to cultivate under x given conditions

a lot of time talking about all these systems generally roll back to some form of capital, it made me think about a great book that’s out there, the 8th forms of capital, and the brother that has brought us together, while he has had amazing implementations of design, he’s also had an even greater effect from a social capital perspective, being able to bring us together, creating conditions for whatever to occur

group that we’re all associated with, through his social capital, knowing all of us, create conditions for things to occur

co-aligned over the years, and at this point co-aligned on a project moving forward

TP: permabros

beloved brother, 2009-10, first started hanging out, seeing these giant wall size dry erase boards with mind maps

epic, back yard and front yard permaculture food forest, really living the dream, tickles me to no end, this very moment could have very well been a thought bubble on one of his mind maps

#wetrainedforthis

we need to do our craft, take center stage in this moment, ambulance chaser, I’m doomsday prepper, permies seen as apocalyptic

realized, the curse of that world utopian, or utopianism, way for realists to moderate the visionaries

such a curse to be put in that category, destined to fail, like 99% of back to land projects of 70s, may as well stay right in center of system and follow their rules

I know how to hack that curse, as the world gets more dystopian, whatever was utopian 10 years ago, life before cell phones, families talk to each other at restaurants, reading books

utopianism is driving forward looking in rear view mirror

utopian urge to live like the ancestors

knifes edge of industrial progress

utopian that’s easy, parents they chopped wood, but we’re gonna have robots doing it

myopic cultural amnesia

bring it to what the fuck we are doing now

we have been in the shadows, training, doing our own things, and hoping that we can create personal abundance, share the teaching, fruits of labor, no pun intended, brings us into full on the story of this site we’re on, without blowing our opsec and giving it away

so the story of this property in the best way you can deliver it without blowing our cover until we’re ready to unveil offerings to the public

you were already in utopian impossible future before me, you’ve been in this very sweet spot for a quite a while, many things done right

zelda flute planted me here

said vows to spirits, I take care of you, you keep me here

ancestors, animals, plants, minerals, what do you need from me, how can I stay here

big slice of heaven, promised land

big thank you, back to question, what’s the story of this magical little slice of heaven on earth?

How to Turn People On to Your Brand with Adult Entertainment Publicist Brian S. Gross TPP194

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Brian Gross Pic

In this episode I’m joined by Brian S. Gross, a highly accomplished entertainment industry publicist who’s been making a living by making people famous for many years. I reached out for advice several years ago after discovering his unique expertise in my most ambitious areas: music and adult entertainment. We recently reconnected and I thought it would be great to have him give us a glimpse into his personal and professional journey and discuss  the role of PR companies in the evolving media landscape.

We discuss:

  • his early passionate and persistent efforts to get his foot in the door at high end record companies
  • how he managed to work directly with some of the most legendary artists in the music industry
  • his evolution from the music industry to the adult industry
  • lessons he learned from his mentors that helped him start his own company
  • the day-to-day of public relations work
  • the urgent need for PR in the age of social media
  • how to turn people on to your brand niche
  • how adult entertainment media is no longer one dimensional
  • how you can find media, writers, etc who will want to discover what you are doing
  • how you can find those who will want to make others aware and help build a fan base
  • his attitude of fearlessness and his “why not” approach to not over-thinking things
  • his application of the wisdom of Yoda, to only do or do not, but not to try
  • his words of encouragement for me to be willing to take risks to promote what I believe is important
  • how you never know who will pick up a story so its best to get it out there

About Brian:
Brian Gross, President of BSG PR, has been in the service of media and public relations for over 26 years. Gross has been employed by companies such as Def American RecordingsWarner Brothers RecordsReprise RecordsElektra Entertainment GroupVivid Entertainment Group, and such organizations as The Lollapalooza Tour. Brian Gross was an Executive Producer for Reality-X: The Search For Adam & Eve.  His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world.

Clients of BSG PR, past and present, include Gene Simmons, Sasha Grey, Adam & Eve, Penthouse, Phoenix Books, The AVN Adult Entertainment Expo, Joanna Angel, BurningAngel, Greg Lansky, Girlsway, Pink Visual, Evil Angel, Girlsway, Autoblow A.I., Fearless Man, Nina Hartley, Lupe Fuentes, Kendra Sunderland, LA Pop Art, Liberation Entertainment, Ecko TV, Kaiju Big Battel, Lucky 13 Clothing, Pinup Girl Clothing, Punk Rock Bowling and Music Festival,  Chuck Zito, Omarosa, Blanc/Biehn Productions, Stockroom, Tony Clifton, Sheri’s Ranch, Big Teaze Toys, MyGirlFund, WantedList, WoodRocket and many others…

Please visit his website at:
http://bsgpr.com/

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Tantra Punk your guide to sexual Liberation healing and empowerment as a certified Tantra counselor and certified permaculture designer I’m here to help you grow spiritually sexually and ecologically my online and in-person counseling sessions and training programs are price to fit any budget I’m looking forward to helping you design and ever more Divine Life Path please send me an email to Ben at Tantra Punk. Com and our journey together will begin podcast episode number 194 I am being joined by Brian s gross of BSG public relations and he is such a jaw-dropping about page I just decided I really do this but I decided I definitely want to read this to really put the context in here because with with it that the merging of the technology space in the adult industry space and actually to give a little bit of backstory on this we connected now it’s been about 4 years or so since first actually started putting out a press release and seeking really advisement and consult consultation within the the the pr companies within the adult industry to see if there was any possibility to get some traction doing this sort of shamanic pornography and feminist porn kind of brand that I’ve been trying to develop mixing my music and video production and ethics and politics into media and so I have really been kind of putting The Feelers out into the space and Brian gave me some feedback back in the day and we have serendipitously reconnected recently and so I thought why not let’s have a butt supposed to connect in in this podcast domain and again I’m astounded by what he’s accomplished in some of the parallels in our Journeys here so I’m just going to go ahead and read the about page and then we’ll get started with the interview so Jared is BSG public relations takes a precise and strategic approach to promoting all facets of entertainment and efficient and motivated staff handles everything from intricate details of executive with City to positioning our clientele within compelling and effective media campaigns Street marketing teams and Creative Marketing efforts BSG public relations handles all avenues of communication is bringing your study to approach to marketing media and public relations with Creative Solutions that furthers the message & image of our clients we handle everything from the intricate details of executive publicity to positioning clients with compelling media campaigns we look to broaden and brand artist companies and products multi-level publicity campaigns combined with knowledge and background in every facet of entertainment media and communication the most importantly always putting the client first Brian Gross president of BSG PR has been in the service of media and public relations for over 26 years gross has been employed by company said Steve American recordings Warner Brothers records reprise records Elektra Entertainment Group Vivid Entertainment Group and such organizations as the Lollapalooza tour Brian Gross was an executive producer for Rio TX the search for Adam and Eve his background includes all facets of public and media relations working with some of the largest businesses celebrities and music acts in the world Brian thank you so much for joining me on the podcast and please tell us all about your personal Journey how did you get into this position of such influence and expertise school is my senior year and I’m a I’m a big Sports person as well and I was not good enough to make the varsity basketball team but wound up helping out with the younger teams and I want to getting fired for verbally assaulting a referee who completely screwed up a game and all of a sudden I had free time and I literally took out my CD collection which I know that sounds so funny in this day and age but went through it and started calling record labels and pretty much got blown off by many of them because I was a senior in high school they were looking for college kids and one label an independent label def American the girl who answered the phone was in the PR department and she still one of my best friends to the stay cuz she called she I said come in for an interview and before I knew it I was driving after school three days a week from Newbury Park California to Burbank to make press kits and learn all about the music industry well that is exciting so what were some of the what what are some of the bands in an album is like what were you into at the time I was definitely a classic rock kid a NuWave and I just wasn’t you know I was sort of what the radio fed me so you know I hadn’t really branched out as far as my music likings were concerned and you know early 90s you know 90 to 91 92 you realize just how there was no such a divided because you know really popular stuff was extremely poppy you were on the end of sort of the metal era you had this grunge thing happening you had this sort of underground music thing happening you had punk rock obviously happening but I grew up in the suburbs and and it just didn’t resonate with me at the time you know then you go to a record label and you start going through the CDs and you just start this massive Discovery and bands walk in and you meet people and you spend time with artists and musicians and it just completely through open a world that I was you know I was aware but I wasn’t aware to that extent and it was pretty exciting to just see the variety especially at this specific record label the variety of of music that was being put out and and how exciting it was awesome so from there so what how to tell us the story of how you evolved from the doing stuff mostly in the music and more and more General entertainment business into the adult industry which I see you have a lot of accolades from so I I mean I work my way up in the record industry from 93 to 99 I I was took a couple internships than an assistant job than a West Coast tour tour publicist West Coast Regional tour publicist job and then I saw what master was doing and I realized you know as a as a low man on the totem pole in the satellite office for record label I better figure something out and literally fell in my lap where two people one of which had this specific that had this position and and the other was the brother of the owner of the company hit me up and said hey you know you should interview for this job that’s going to open up to be the head of PR and marketing for a company called Vivid which I was obviously very familiar with as a young male and so the money was a lot more and the opportunity was there and it was just one of those things I was 23 and I wasn’t going to say no I couldn’t pass it up so I became the head of PR and marketing for Vivid Entertainment in the spring of 99 while you were busy absorbing all of this until from the corporate world and very established Enterprises and then you’re building essentially what will become your your own personal company and brand can you tell us about some of the some of the lessons you learned some of the highlights of of your journey along that way if kind of building your own becoming an entrepreneur as opposed to an employee working for Stephen her she had a very hands-off approach you know he wanted me to practice the way I had learned doing publicity at the record labels and bring that same approach to the adult film stars that were under contract with this company and to the company itself so I really had this sort of open book of you no opportunities and and and really just publicizing a a massive brand his thing was don’t spend any money which you know you laugh at but it was pretty when you when you eliminate budgets and you have to be creative that’s that made you have to work relationships in and put ideas out there and look for opportunities that I think in this day and age we wouldn’t even think twice about it but at the time we’re pretty groundbreaking you know so you know what that in mind it just became abaa I learned so much from that that when I went on my own I took sort of his entrepreneurship of run Dino of starting and running a massive adult entertainment company with what I learned is being a publicist and I’m just sort of found my way I had some incredible mentors the forest publicist go ahead incredible mentors who you know I went to when I started my company said how to what am I doing how do I do this you know and they were so giving and and so just easy you know so open Armon and I’m just taught me so much in a really short. Of time to where I was just off and running and getting clients and doing what I’ve been doing what I could I mean for me getting up every day and doing my job isn’t necessarily hard and I think I’m fortunate that I have that s Ellison and work ethic that I know is very challenging for many people but you know I just learned quickly I could get a lot of clients and and synergize and and do a lot for them and and just sort of Broad and from there awesome yeah I’m having flashbacks to reading a book called guerrilla marketing back when I was doing start up stuff and and it really did get a budget mattered so you had to teach you had to be creative and you had to think out-of-the-box so I can I can resonate with that and I remember one of a CEO for a company I work for has said you know the difference if there’s a difference between marketing and PR and marketing is what you say about yourself in PR is what other people say about you and you really really want to have that that perspective that that’s where the third person perspective in your printing and copying in to have it buffering so that the artists and the company’s don’t aren’t doing all of that he’s some kind of damage control I guess you could say and sometimes they just that stuff that Shameless self-promotion that people people can see through it on the on the receiving end and then on the giving end you’d rather not be tooting your own horn so much so it’s a really vital function that you play in the in the ecosystem of have any kind of business and I love to hear about just soap for people who aren’t that well versed in what a publicist does it would appear our company does tell us about the sort of day today and I’m kind of break it down for people who might not know famous for a living right you know the longer sort of breakdown of that is you know celebrities Brands companies hire a publicist to get there messaging in there and what they have to sell out there to the media which is then you know red watched listen to buy hopefully millions and increases sales increases exposure and increases the the growth of of whatever the brand or the company or the person is so it’s an aspect of marketing but it’s solely deals with sort of the public Persona and then obviously the media which radio TV print and online are the four basics of that and obviously they in this day and age you know what you know podcast would kind of be filed under radio but it’s also online it’s audio but there’s there can be a video component that can be a a written component so you have a lot of Lines Blurred when it comes to the media nowadays and I just think for me it’s important for my clients in this day and age there’s so much opportunity there so many ways to get your message out there and you know me and you know my team and and myself we look to find those opportunities finals relationships and and do everything we can for clients to to accomplish the goals that they have female except for us how’s your job gotten more difficult at all or more challenging in the age of social media where you have the potential for celebrities to put their foot in their mouth to and create these Mega backlashes online that you kind of do have to do some some damage control on that do you have any thoughts what the the social media landscape has done for your industry herself you know social media gives you a way to do a more immediate Outreach but sometimes you have to be careful clients have to be careful what they say out there you know what I work more left-of-center stuff where you know I’m not working conservative projects that you know they have to be really careful what they say but certainly at I work with clients that you know we talked about messaging and we talked about what they put out there and make sure we’re on the right we’re on the right track and we’re in agreement and on the right path but I think social media you know I think it’s it’s positive it’s certainly a life-changing things it certainly has changed the landscape of society and and whatnot on a larger scale but you’re not the end of the day we all are just fascinated by other people and they do so it just open doors opens doors in that respect what do you know actually makes me think about how it made some sense you talking about Dimension to have the image of Tower Records on Sunset and I’m just the decline of the record industry and all of the digitization of all kinds of media and how that took a big chunk out of profits for a lot of folks in an industry but when I based on what you were just say no actually realized you might think that the same thing would happen to PR once people could become demigod celebrities on social media by themselves but the reality is they probably need to hire a publicist more than ever because you need that filter right you need that you need someone to advise you on on the strategies of how you express yourself because it’s so easy to just fire something off that just Neo take sweat they say it could take 5 years to build a career in 5 seconds to destroy rights and all I would add to it is you know you need you need someone in my position when you have something that is so public and you need someone that can help you because a lot of times there is a lot of Crisis and a lot of people don’t know what to do and we’ve certainly witnessed over the years when when things go wrong or how you know when things are handled poorly and you know we live at a time where the media is constantly attacked so they’re going to attack that so you want to be on the right side of things and you want you know if you want to handle your media aspect as professionals possible and it’s there are challenges you know I’m not a brain surgeon this isn’t brain surgery by any any respect but it’s an important part of the marketing and sales aspect and the overall brand awareness of who you are and what you’re trying to accomplish yeah I think that was a good real basic intro and overview and just kind of hammers hammers in that this part of the ecosystem of success as a creative artist is not is not going away in or should it and so it was it is a breath of fresh air and I think about it a lot I think about a lot how how to moderate myself and there’s a lot of fear and and hesitation in this climate of you know you can really you can really put your foot in your mouth so I I I think it says probably at yeah it’s it’s been on my mind you know this whole your sector of industry and where it’s at so this is timely for me until I guess I would say to be somewhat selfish for a moment here with the last few minutes I would say that I guess bringing this back to what my my unique value proposition is to the world as my representing myself and my brain really it is I guess it is kind of element in a way I’m saying sexuality and pornography and all forms of of music and art they can all actually be very healing and very therapeutic and there’s almost a bias against that because people sometimes in some sense people want to just have really either extremely kind of edgy entertainment that just gets them off sexually or titillates them or sort of just appeals to that Hollywood sense of just completely not necessarily that intentional or that healing or that spiritual and so there’s kind of a bias against what I’m offering which could be seen his kind of all you’re you’re just a goody-two-shoes you’re kind of a mama’s boy you want people to be meditating and doing yoga and actually it might my sort of reply to that that biases that actually know what what some of the practices that are done in shamanic Sexual Healing Sarah on your work are actually equally if not more extreme and in and actually riveting and and put you on the edge of your seat as is anything that would be considered Gonzo or Triple X Ino Xtreme Hardcore and it really is Hardcore to be doing some of the more spiritual aspects of sexuality so when I I put out a press release I don’t know if that was the one that you saw or if that was a wet what the time frame was around that but I would just say to you do you think there is a niche for what would I would call shamanic pornography or pouring that intense did not only educate but also to promote healing and healing from trauma and and what not yours if not longer you know when I first got in the industry as far as adult entertainment goes is very one-dimensional especially the media coverage and it was all about getting eyeballs because you could use the word pornography in a way that you know people be like oh what what it what are they going to talk about and then then then there was a change in the change happened when media like Vice came along and media like BuzzFeed and and other media that said to a certain extent and we’re not going to just treat this as one-dimensional because it isn’t a one-dimensional discussion it is in a one-dimensional product you know as as the adult industry expanded I found it interesting that the media expanded in their coverage and you have certainly the negatives does the word in general is certainly looked at in a negative way and I rarely use it I say it because of that is once you say that word and it’s you know maybe one day it’ll be changed or looked at not as this glaring sing but as a form of entertainment form of Education a form of you know healing as as you as you work on but the media look to do more coverage and be more multi-dimensional and to what you’re trying to accomplish and what you’re doing what you’re doing and what you’re trying to accomplish to my point is you can find media that’s not easy but you can find people you can find writers you can find me there you can find public entities you can find people that will want to discover what you are doing and will want to make others aware and will want to build the foundation and build a fanbase in and build a unit around it so which is not the issue these days the issues speed of time and the issue is just sort of the you know overwhelming amount of media that we deal with everyday especially in our current political climate where we’re being overdosed with one piece of toxic news after another and end toxic not men the political fashion just met met you know we’re bombarded with different types of briefs and stories and just aspects of life that can that are just so fast and furious and you’re trying to fit in there you know you’re almost trying to swim upstream and place you know place your story on a rock while well water keeps hitting in the face so I I I constantly am taking on opportunities and clients and different types of niches and different types of products and different types of stories because I know who’s to say that I know what a media person will want to write about or not I don’t what I do is I give them the opportunity and I find out hey is this is this interesting do you want to do this do you want to cover this and it’s yes or no or mid might be a maybe or they’re on the fence or they’ll think about it and we did we discuss it and see what happens so it’s just a the media is a constant River at its its 24/7 its domestic and international you know stories can break anywhere in the world and then just travel the speed of light and around the globe and become as you know become viral so it’s just a it’s just the the effort and the Mine Song of people in your position as to am I ready to take this Challenge on I’ve something Niche I’ve something unique but I think it’s important and and how do I get it out there and and what you know how many people can I turn on to what I have to build from from where I’m at well those are profound words of wisdom and I’ve got chills because I know that at some point I have I’ve got two to cross that and make that leap of faith sand and be willing to be criticized and be willing to be sued and be willing to be all kinds of things and having that team and I feel like the podcast has been a tool to to kind of build that team and to know if there is a you know what keeps me up at night is what happens if there is an influx of capital what if there is a viral content piece that get 50 goes out and it’s not that you become rich and famous overnight at you is that you become suddenly under the microscope and you need to know about compliance with a lot of things and so that that’s my Virgo mind getting getting very sort of The Fearless aspect where I try not to overthink even though it’s impossible but I just I just try and push you know you just you know I I’ve constantly at a career of why not you know why not internet a record label why not internet another one why not drop out of school you know cuz it was just wasting time and money you know and then why not become an assistant why not become a tour publicist why not go to an adult entertainment company Why not start your own PR Company why not work with Gene Simmons you know it’s you know if you can answer why not then there’s no reason you know and you know we always I’m a Star Wars junkie and I think you might be in the same generation or not but we all sort of live by the the words until the age of of Yoda and so you try not you do or you don’t you do not but you just don’t try to go for it and you know there’s certainly you you think things out and they’re processing is calculated risk and what not but I’ve always another mindset where if you if you’re if you’re thinking too much about it then it’s just time wasted you know you’re not pushing forward and what you’re trying to accomplish but once you get past that you know and and you’re not going to know if I sitting around thinking you’ll never know if it takes off or not you just won’t it is the action and it is the risk that you have to eunos put out there and find out if you have something or not and you know I definitely I’ve had all kinds of clients I really have and I’ve had successes clients it succeeded sold our company and made lots of money and I have clients that failed you know but it just nothing worked and Company disbanded and I’ve got you know hundreds of files of clients over 19 years and but they all they all went for it you know wherever they are you know there’s somewhere you know that they took a risk and even when I produced a reality show you know what they say it was a risk I was a two-year process to even get to production but once you know once we decide we’re going to do it my partners and I at the time of that production company we just put her head down and we weren’t going to give up and we got the parties involved then it did well could have done better but it did well exist in there broke a lot of ground but it’s definitely important you know there’s just that dividing line of doing something and in what it is that hold you back from from going for it yeah I hear you there is just kind of wrap up here to respect your time and then I will just say that again More Chills and more of just that that cause mcnab’s you know there was there is one Flagship I guess I would say it was for me was like the pilot episode of the series that I’m doing now it’s called sexorcism the tantric Opera twitch wow Google Keyword that I want to fully on because a lot of without weather so I can get is an album is a band that did an album called sexorcism there’s there’s a kind of I don’t know if it’s play with the idea but but what I’m bringing to it is it is definitely from a pure-hearted place of sincere documentarian work and so hopefully that’s I think what’s going to be what I would put money into an invest in to try to get some some media coverage on and I’ve been a little bit shy about it now for a couple of years just wanting to not be the one to push that in people’s faces but that’s exactly the layer of buffer that I need of someone to say hey look take it or leave it this is what this guy’s doing here it is and if I can have that someone like you help me with that then I think it’ll be it’ll be a dream come true so we will we will talk offline about what your thoughts are for the trajectory of a project like that but I would love to discuss obviously well and I look forward to having that discussion and obviously I appreciate being on your podcast in and you know getting to have this kind of discussion I think I ain’t got to a certain extent I think people you’re right don’t really understand publicity and public relations and media relations and you know marketing to a full extent but I think it’s you know having the conversation and getting the opportunity to talk about it even one person goes wow that’s interesting I want to I want to know what that career is you know something I’m always interested in doing it you know making people aware of the career and path I chose the life I chose and you know going from there well I’m sure there’s a lot of people who would say as they received the rewards that they couldn’t have done it without you and so hopefully I will be able to join those ranks sooner rather than later and again and again thank you for reaching out to me as very synchronistic yeah let’s let’s be in touch do you want to tell people where to find where to find your work and just yeah side BSG pr.com and my Twitter and my Instagram RBS GPR and it’s financials at when I made the company name it was like well we’ll just Brian Scott gross of my name and BSG are my initials and public relations and it was just a simple as that so I guess I was another thing I learned of like trying to keep you know keep it linear and you’re hiring me and so that’s where a Vsepr came from awesome alright will Brian thank you again so much that I had a great time and can’t wait to get to know you better and move on from here so thank you so much again and have a great afternoon thank you you as well look forward to catching up with you again real soon all right take care of podcast please go to www.crunch.com and cook on the 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