Tag Archives: solopreneur

Brad Mitchell Mojohost Award

High Quality Website Hosting for Adult Content with Mojohost President Brad Mitchell TPP279

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In this episode I’m joined by my new favorite web guru Brad Mitchell for a next level journey into the value of the high quality services provided by Mojohost

Please visit Mojohost at:

 https://www.mojohost.com/

About Brad:

For 21 years Brad Mitchell has been a presence in the adult space that has defined him as one of the most trusted, respected and recognizable faces in the industry. As the president and founder of MojoHost, Brad has built one of the fastest growing and customer-approved hosting companies with more than 1,200 companies as clients worldwide. Brad has been published many times over the years and is a frequent speaker at industry conferences. MojoHost is a multiple winner of XBIZ’s Best Web Host, GFY’s Web Host of the Year and Ynot’s Best Hosting Company Award and Brad himself holds numerous distinctions, topped by the AVN Hall Of Fame Internet Founders Award. Often recognized as the preeminent host of our industry and acclaimed by customers, Brad is a family man who will always take the time to help. Brad’s experience, knowledge and personality make him a go-to guy in the adult industry. He believes in honest business practices and helping people, and lives by the motto #ThatsGoodMojo.

My Non Verbatim Show Notes:

BM: Corey Silverstein, most profound industry attorney, representing talent and companies, he’s actually my best friend, met long time ago, before he passed the bar, mojohost has been using his legal services for the whole time he’s been a lawyer

TP: awesome, glad to hear that

BM: started august 1999

in health care before tech and adult entertainment

life moments, purchasing first house, getting married, 23-24 years old, decision, job that I had wasn’t inline with goals, 7 years into career, that going in all right places, decided wasn’t what signed up for, gave notice

started searching for business for sale

collection of adult website for sale, active in commerce, bought pay sites, started journey down path

first few years, bought websites that had revenue, 10-12k a month in rev, didn’t know when started, awful lot, didn’t know due diligence, didn’t know person selling was defrauding me, rocky start, management to make the best of it

sites were, all stolen content, fraud recurrering credit card database, deleted everything, rebuilding different niche sites with licensed content, starting all over again, before starting hosting company

established pay site program, for a few years also had phone sex marketing company, early on as site owner, trying to figure out what else I could promote

didn’t trust concept of affiliate programs, traffic was organic from search engines

got niche specific toll free premium rate entertainment lines

first conference may of 2000, on mission trying to find company there to do fulfillment

teach other webmasters to do what I’m doing, make .25, .50

back then, searching on internet, weren’t marketers there

early origin story

always been technically inclined, bought service, put in data center,

made friends in industry

started to re-sell some hosting to offset and lower bills

april of 2002, when I officially went into hosting business, running phone affiliate program,

current business partner today, upon his suggestion, started partnership, he was CTO managing all things technical, I was managing finances, sales, operations, been a long time since then

today over 1000 clients all over the world

1500 servers, 2 different data centers

several dozen employees doing technical support

quite a journey, watching all the tech, working with so many companies

the 1000 I host today represent more than 3000 individuals and companies I’ve worked with since we started

TP: blessings to you for taking on these opportunities and challenges, a lot of learning curves

BM: for sure, never really learned anything the easy way

remember having talks at trade shows, people arguing about giving away 15 second free video clips, around those years, people started to publish video on the internet, bandwidth used to be super expensive,, content was behind a paywall

typically a life cycle of 4-6 years, for someone’s business

so many amazing entrepreneurs, very few ideas and implementations you can create once and just sort of last forever

have to continue reinventing selves and products

catchphrase, that’s good mojo

corporate mantra, from sales to technical support

always in support of customers

give as much info as possible

as much as can, try to empower customers, with all the tools they need

much rather have creative entrepreneurs finding a home here that people with stagnant businesses

95% customers in adult entertainment or advertising space

busy in this space

1-2 years, making efforts, adding staff, augment marking, expand reach

amazing set of technical products, haven’t been reaching fullest audience

TP: appreciate longevity of your operation, definitely hanging in there, flash backs of those chokepoints in bottlenecks in bandwidth and streaming

survived different waves of politics/tech

difference between adult friendly and unfriendly web hosting services

pitch for why people need to do it right the first time, start with adult friendly tech stack for content

BM: my experience, as always a lot of preconceived notions

most basic level, being on internet, even buying a domain, they think godaddy

even when it comes to starting at very beginning, most registrars, have something that looks like a bundled plan,

hosting package, maybe includes domain, show low domain price, 9.99, details fine print, intro price, renews at price higher on year two

we’ve done, convenience for client base everyday low price on domains, include privacy services

.com, always 9.99 no higher, no upcharge for privacy, offer as convenience

for average person, challenging to pick a good web host, if not what experience is grounded in

10s of 1000s website selling hosting, most are resellers, reselling hosting services from other organizations

one or several servers in a data center, don’t own servers don’t own network, don’t own ip space, aren’t negotiating bandwidth, their providing tech support, renting server from hosting company

always gonna be a cheaper price for webhosting, paying for what you get

smaller companies, maybe a great match, get lucky, super attentive admin

wake up in middle of the night, respond timely, handle tickets quickly

don’t have economy of scale for support

when we started, literally, if in middle of night server went down, he’d have to get woken up to fix server

extreme example on small end of webhosting, dont think it’s good place to host with

dont’ have depth of experience, or buying power to assemble a good product

mojo host, servers in 2 continents, separate company in netherlands

1,500 servers online

one of things differentiates us the most

going from one end of spectrum, small web host, selling management on top of renting a real hosting company

opposite would be going with something like go daddy, huge company

challenge with opposite end, is that they have many many tiers of technical support experience, pick up phone, call, medium or complex question, get someone at first tier of tech support, navigate through technical bureaucracy, to get right advice

mojo host 25 senior sys admins, 5-15 years experience

spend several months teaching more, how to do things our way, we can be accountable to expectations/outcomes for customers

few hundred very large webhosting companies, I’m on small end of spectrum, we’re on of them based on traffic, client count, server count,

most of larger companies not selling high touch customer service product, they are trying to move quantities of servers, selling just based on price point, buying hosting can be really confusing

misleading

analogy, ever had unlimited cellular plan, only to find out its not unlimited?

Rate limiting/throttling, no body wants that

definitely don’t want that on a server

revenue tracks with customer experience

difference in cost, less than what you think

can explain how hosts buy bandwidth, how they do their internet routing,

we assemble best networking, best support team, hardware nerd

goal, to deliver everyday good price for great product, with support that’s amazing

proud of it

our tech support, not allowed to say no, work till blue in the face to help

programming advice, feedback on bad scripting, mindful of security considerations

manage to client success

independent creative thinker, problem solver

TP: more and more sold, a lot of my pain points are being nudged on a bit

realizing more and more, I probably have been shooting myself in the foot

BM: don’t beat yourself up too much

I see it a lot when people are buying

takes a connection, good conversation, have it explained to you

a buyer of hosting, always okay to ask why, always an explanation

there’s an answer for everything

truth of it is, on tech support, wage scales are very high for top notch, technical talent

staff used to cost me 30-45k a year 10 to 12 years ago, now in north america,

65-over 100k a year with full benefit package,

tech support may take an hour to solve your problem, complex trouble shooting

if you’re buying a plan that’s 10 or 20 or 50 or 99$ a month, there’s a real clock that’s ticking on the other endof the phone,

support difference, it would be very easy to try to layer that with less qualified tech support to average those costs down

I’ve had such a crack sys admin team

team is global

guys in us, michigan where headquarters, florida, maine, wisconsin

office in ukrain, 18 sys admins

2 in phillipenes

high standard for who your hiring, english skills, good team fit?

Fit for company culture, integrity, work ethic, creativity, attitude, positive attitude, make for great employees

physically living doesn’t matter so much

super high quality staff

don’t hire any candidates

TP: if I’m dealing with any service provider who’s not on board with adult industry, tip towing, egg shell walking, shy, enter what’s your domain, on support ticket, I cringe, will they be biased

BM: you never know,

personal views might affect outcome of what your trying to accomplish, that’s one risk factor, the other

big companies, broad sweeping policy changes that affect everybody

canadian web hosting company, didn’t want to host any more adult website, never got to speak with any principles of that entity, don’t know what rationale was, led to them having many customers that needed to find a new home

found us, seamlessly get those people moved over

helped them all win

more servers, more bandwidth, better or lower price

that’s the risk you run with medium size companies that think to have policies

with larger entities, even more complex risk factor,

example: abuse complaints can be a very wide spectrum of opinion, there’s the laws that exist, very real, all abide by those, when it comes to email or content related, obscenity, start getting into areas some of which well defined, others very subjective

when a client is sitting at a very very large web host, dozens or 100s of people in abuse department, handing broad spectrum they’re not invested in understanding what’s going on, what they’re looking at, maybe they don’t have to care… that right decisions being made, right actions being taken

we’ve got silverstein as attorney, see eye to eye on all of those issues

protect customers so they can feel safe if they’re doing good honest business

at same time, I do everything in my power that people doing bad things on the internet don’t have any safe places to hide, can’t do it on my network

another benefits to being at a host that’s so engaged with whats right/wrong legally and dare say morally, I’m able to keep whole flock of customers safer by making really smart decisions about what we will and wont’ allow on our network

mega hosts, often the victim of neighborhood that they’re in

making sales, everything a sign up page, not really conversation with customers

not interested …some fly by night spam nonsense, things that are deceitful can create bad internet network neighborhood

more often victim of ddos

beautiful things at mojohost, network, filled with good neighbors, makes everyone’s stuff safer, not looking to add every possible sale to mojohost, only seeking good customers

any indications that someone’s doing something fraudulent/illegal, happy to get them off our network, helps protect …other servers, protects IP reputation

TP: again all these flashbacks, being hacked by some vuln on some other shared host, not maintaining

you get what you pay for

you don’t get what you don’t pay for

BM: in order to keep my staff effective, don’t sell shared hosting, we do sell them to people, mostly friends and family, anyone we’ve known or met can talk to us, if don’t have a plan at your price point we’ll create one for you, good people doing good things on internet

shared hosting is massively over subscribed, dozens to hundreds of customers, hundreds to 1000s of domains and put on single server, problem is working under same installation of operating system, all same memory, ram, disk resources, hard to give somebody guarantee on quality of service at that price point

say you have wordpress site, one domain, hundred other people wordpress site on own domains, inexperienced, start adding things to wordpress, no consideration, exploits that theme or mod, when last update, how secured,

shared hosting, someone got rooted on the box, affects everybody’s websites

sharing ip addresses, now goofed for everybody

im not able to serve all of the masses, but that’s not the goal of the business

if you want a more predictable, more reliable, higher performance, more deeply supported experience you’re gonna have to pay a bit more, not necessarily a lot more, but a little bit more

10 a month to 50 a month, what are you getting what are you paying

company like mine, committed to industry, really resourceful

open line of communication, jack, keith, natalie, to our attorney,

if someone’s smart, tap relationships right, being in the club gets you access to everybody

travel the world, 10-12 adult conferences a year, meeting people all over the place sometimes that means, if you had a problem with say your paxum account, maybe I can connect you with someone to help you get it fixed

good mojo, I know such and such, see if I can help you get this squared away, other business value feel like we can add, for customers and friends

always happy to help whenever possible

TP: definitely stoked on that way of approaching it, I’ve felt very alone, naked and afraid, on the internet, I would say to be honest at this point, the threshold I’ve arrived at personally, I’ve been sort of in a bit of an incubator, experimenting, see if can find niche, find traction, it is what is, been what’s it’s been, now would be able to justify premium, more robust

can’t justify liability, not having team behind me

it wouldn’t be one of those 3 letter agencies to be the first ones to tell me I’m doing something wrong, it would be you and corey and everybody else, have all the security on your end correct, things you’d never know in your blindspot, never ending attacks

advanced round

what I’m desperately looking for now, cyber security, info sec, data breach, listening to podcasts

hole in most hosting service providers, some of them them allow multifactor authentication on cpanel, most don’t looking for ones that do, in today’s world, have shared secrets on server, evil made, insider, issue, public key, shell, mfa,

could you give me the elevator pitch on how the admin dashboard, cpanel, ect. Even ftp/ssh access, how can people have the most bulletproof secure access and management experience

BM:

blow your mind, hate selling people cpanel, recommend against it every chance we get

you’ve got managed hosting here’s your cpanel, have at it, doesn’t sound very managed, self servicing, hoping you don’t fuck things up

on top of it, baked into your costs, cpanel licensing fees, cpanel bought by larger entity, licensing very different, what does it mean to you

changed all licensing and royalty amounts

increased prices to consumer

some instances double or triple the fees

change in raw costs on licensing

cpanel has a great product, some alternatives, mostly at mojo, very different, no control panel, my staffs doing the work, you want to ad 5 domains, you put in a support ticket, tell us what the domains are, alright guys go in and add all the domains, we set up all the firewalls, add all email accounts. Like a consierge service

TP: feel like infinite attack surface anytime I log in

BM: …from tech perspective, staffed up with such qualified sys admins, more granular, directly command line, write on scripts to manage server, automate things on the back end, not like my guys going into control panel, copying and pasting into script, lots of things in backend, more efficient, more accurate, customize for betterment of client

when you order hosting for pretty much any other “regular host” getting default install, no tweaking anywhere, not database, …

we believe, best practices all of these different very specific areas, security, performance

might be paying a little more with us to have personal support, senior level sys admin, don’t have to know how to do the work, don’t have to know how to solve the problems, we’ll fix it, explain what happened, explained what options are, removed learning curve,

not just default, taylored to support your needs for some part of your runway

experts at helping people grow your business

we’ve got all that experience

you could start with small vps, dare I say shared hosting account, specialists at highly complex set ups

we help guide our customers into those solutions

we have the way we want to do things…do these complex set ups, end up writing wikis for each client

TP: definitely just blew my mind, dream come true, never would have thought that far out of the box, foot bound by all my experienced about 20 years, web master, designer, always renting, bouncing from one nightmare meltdown to another

BM: gap from when where you’re buying before and where you could be buying may be 10s of dollars

…we’ll do the whole move for you, we’ll move em you test tem

TP: want to get into some weeds with some of your tech guys, gonna make the commitment to make the migration as soon as possible, mind has been blown

the thing that is the deal breaker that sounds like you’re able to soothe my stress around these deal breakers

BM: satisfaction guarantee

I want your complete satisfaction

we’re all human, mistakes do get made, work for a client, work hard for them

with us, we are always going the extra step

mistakes are made, happens some times, important to us that we own it, responsibility, apology, real explanation

very subjective from there on out

get very few requests for invoice credits

my hope is we’re always having a conversation

corrective measures so doesn’t happen in future

things come up, issue at next staff meeting,

something really bad does happen, wanting to overcompensate, can’t insure somebody’s whole business….do best we can

TP: what I could hope for is something almost unimaginable in other paradigms, what I’ve always wanted to do is actually have the engineers behind the delivery of my content, have the master plan of threat model, growth trajectory, proactive about hedging risk, move slowly, absorb surprise scaling, client-consultant relationship, within reason is bundled within hosting plan, wiki for client, that’s the level of now we’re talking high level , intimate codevelopment of a brand

BM: even if you did find another good host, give attention, whole experience breaks down at initial sales process, sales person…

cool thing about mojohost, we all work together when needed, depending on clients needs, not managing to monthly bonus, no trickery, not trying to upsell, scaled business without that, doesn’t work to my benefit in some ways, long term establishes rapport with customers, trust them with business

very consistent experience

if you’re business changes on the fly, get some crazy social media, something goes viral, we figure out all that billing shit afterwards, if it’s an event already happening, happening now, post mortem, we can figure, this is maybe how we need to change your plan, resources

very fluid, if you’re going down or up….

Make changes retroactively, bigger, smaller, which ever direction it needs to go

TP: great general overview, I’m sold, I’m moving forward, honestly having corey on your team is all it took, wonderful vibe from you

my biggest wet dream is to have sophisticated penetration testing/red teaming, sure you have access to the kind of people who would be trust worthy in that department, hesitant to go shopping for pen testers not knowing if they’re just gonna have a good old time, joy riding my site backwards and forwards, installing back doors, a lot of trust in that kind of stuff

BM: we take a very interesting approach, within your desire to do that, experiences in the past, fears of the future, best place to take that conversation, could happen in support ticket, we could talk through and explain over the phone, Vps, any of the guys on our staff, really nerds, love what they do, understand your business, what the risks are

when we install on server, not default install, its a mojo installation, no ssh or ftp access unless ip is white listed

part of list of best practices on how we want to deploy service, I’m warrantying your whole service on my network and hosting company

sometimes might mean you may ask for something and we say no, always a reason for it, always based on experience, doesn’t mean there aren’t other ways to accomplish what the clients want to do

happy to help any way we can

TP: gives me chills, want to not have a million options that open me up to all kinds of fuckery, want a very hardened experience

have people with more experience watching over it, being that war room

BM: first thing you truly want to look at , what’s all the software you’re running on your server

battle tested software solutions in adult space, serve us very well, maybe ongoing cost …some upfront fee, but you’re buying something that’s been installed on 1000s of sites, storage cloud, cdn, turn key

a lot of security stuff comes down to good software choice and bad software choices

hard way seems like easy way…cheap plugins

different trade offs

we can help clients, guide into make right choice for business at right point in time

I boot strapped my business, understand what it’s like

have to remember, trying to build an environment for self, predictability, scalability, safety, follow path others have gone before you, its a good way to go, expert level experience

software that’s been battle tested

10s of millions, 100s of millions of vistors a day

bad programming makes for bad hosting

always gonna be working hard to compensate for bad programming

people miss point of that

don’t see how much extra its costing them to use something they could have paid a little more upfront for that’s gonna work better

TP: pay the farmer or pay the doctor, ounce of prevention worth a pound of cure, how much does it cost for the average data breach settlement, pay upfront for more hardening, security,

BM: appreciate being on podcast

TP: can’t get enough

BM: mojohost.com, international, mojohost.eu, two separate portals

have conversation with us

sales@mojohost.com, copies whole team, someones always working or watching their email

skype call or zoom call, want to learn more about your business, experience in the past

use all of our experience to make the best solution that meets your budget and your technical requirements

make your hosting free while you’re doing a move

concerned about quality job, customers number 1 over here

affiliate program pays really well

can set people up as an affiliate, referral, code, 8% residual, very personable here

TP: xbiz show, andaz hotel, rooftap rager, mojohost, silverstein legal party, had that good time, coming full circle, can’t thank you enough, corey enough, look forward to next steps, having you on again soon

 

Alexandria Foxxcroft

Loving Big in the COVID-19 Era with Alexandria Foxxcroft TPP258

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In this episode some joined by my esteemed colleague in mindful preparedness Alexandria Foxxcroft for an exploration of strategies to remain calm, peaceful, and loving amidst the chaos

About Alexandria:

Alexandria is a health educator and proponent of positive sexuality and mindfulness. With her skills and interests combined, she lovingly guides herself and others to deeper, more meaningful levels of pleasure and intimacy while holding space for life’s modern demands. You can find her art, life, and play on: https://www.instagram.com/alexandriafoxxcroft/

My Non Verbatim Show Notes:

always a pleasure to collaborate and talk with you

what I’ve been up to since we last chatted on the podcast, I’m not living and performing vegas

volunteer at positive sexuality conference, that’s how we first got to talking

come full circle

as we are facing something completely unprecedented, corona virus, las vegas pretty much all shut down, casinos closed, hotels empty , strip is quiet, many people out of work, staying home, grocery store shelves are empty, some people panicking, upset, other peoples treating it summer break I get to rest, haven’t had a break from work for 5 years

for me, household, partner and I have enough to get us through some time, staying out of public spaces the best as we can, safety practices, staying connected to family, to loved ones, really enhancing my mindfulness practices, more yoga, more water, more baths, indulging in little things, those treats that might not seem all that important, really taking care of myself, stress lowers immune systems, be gentle with myself and others, think about that, everyone is going through this

we’re all experiencing these new stress levels, horizon, that’s not clear, extend a smile, be kind generous, take care of number one

I do really appreciate that being mindful of the media that we consume is very important right now, easy to get swept away, find trusted sources to check in with a couple times a day so you’re informed, don’t let the fear get in the way of your ability to respond with thought and intelligence

stay occupied, attending to our basic pleasure needs, something I am welcoming into my life as well, its a nice time to kind of say, I don’t need to be afraid, I don’t need to shy away from sex work and being an online presence that can show a healthy sexy intelligent spiritual way of holding my own in a sexual manner, being able to support your cam workers and entertain yourself and help them keep food on the table, past couple days been home thinking about ways to make money and keep the public engaged, keep myself engaged, account on chaturbate, played on that a bit last night, new platform for me, so many things that go on with it, mad props to everyone who’s able to do it and have fun with it, will leave that link with you, we’re all stuck in side, it’s nice to have some fun

drop in tune out check in

as you sit there or you’re laying or you’re in a state where you can come to pause, just enjoy that pause, feeling your breath, feeling your body, coming into awareness, just yourself, recognizing that you individual are part of this global universal collective, you person listening are a link in this beautiful web, multicolored, multitextured multipatterned fabric that makes up our entire being, attune to yourself, give yourself that love compassion, that permission to be, to be still, to be tender, to be nervous, happy excited, anxious, loving and loved, however you are, you are allowed to just be present with that, know that whatever is happening within your being, some one else is experiencing that as well, move outside of yourself and offer that love to someone, someone who’s easy to give love to, parent, child, friend, lover, teacher, stranger, offer them love however they are,

gentle quite acknowledgment, I see you, moving on to another, someone who when you think about them, feelings not so easy to touch on, acknowledge them as a human, encountering whatever life experiences they will encounter today, they are part of this beautiful tapistry, they are part of our story, offer them love, acknowledge their existence as part of this whole as we pass others, think about others through our day, acknowledge them as human just as we are, offer them love, peace and compassion, you seeing them will lead us through these dark times

it will help bolster you against anything that comes your way, every individual has a story, their own psychodrama, no need to take it personally, just acknowledge them as human, a link in this chain, take care of yourself let them take care of themselves, just be, be present, give yourself permission to slow down and recognize yourself as this beautiful beam of light, may not feel it but you are it, breath, breath connects us to our source, connecting to source allows us to align, allows to make decisions with more kindness, this is what we need right now, we call you to be your highest self so you can respond intelligently to anything that comes your way, in closing I uplift you I see you, may you feel held and not alone, inhale, exhale to release all doubt and all worry, inhale compassion and peace, namaste

Daily Podcasting As a Path of Liberation from the Rat Race TPP234

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In this episode I announce my intention to publish daily podcasts!

Here are my (non-verbatim) notes:

Daily podcast intended for years

all in divine timing, probably is

when I first had the idea to do almost daily podcast, look back at who I was, maturity level, wasn’t that long ago, but at this moment I feel more refined and more comfortable with what I intend to represent, what I have been digesting and composting and pruning in terms of my ego and aspirations

a few years from now I’ll look back and say I should have waited til I was more mature, but the genie is out of the bottle now

the survival podcast, started listening sub 100 episodes, was able to binge all the way to the beginning, my beloved at the time, we kind of eloped together, without getting married actually, but moving in together living together, a little over 10 years ago now

both had been punk but we not preppers, squatters, travelers, train hoppers to some extent, that was the vibe, mad max, radical self sufficient, traveling crusters, by whatever mode of travel had to become very cunning resourceful urban survivalists, survivalists in own right as traveling punks, in different manners throughout our youth

I remember it clearly now, giving the history of what led up to why the daily podcast is the right to do, a million reasons I could tell myself this is not the right thing to do, I’ll put my foot in my mouth, but I’m not gonna listen to the voice of fear

we lived together, tried to break out of the punk ghetto, she was more successful than me, the women I love and make love to are often more successful than me, it’s been the case, and it’s been humbly, so we were living together we were surviving together, in some ways thriving

but undertaking for her to uproot to live with me in so cal, that was really, one of those things you do in your 20s kinda thing, hopefully, not to say that that’s wrong, but…

her dad’s thesis on his daughter having “fuck you money” to be able to leave a toxic relationship, family wisdom, any circumstance where you need to “bug out”

she made much more money than that $500 fuck you budget money, but we did talk about that, the relationship was a project to practice loving arts, it was an open relationship, had some beautiful moments where that was expressed

it was a beautiful time, a blissfully ignorant and painfully ignorant time

she was slightly tortured by my obsession with the survival podcast which is just the most, bitter sweet thing sometimes, but mostly sweet but sometimes bitter sweet

she was into my enthusiasm for getting more deeply into our prepping strategies, that was the time of the financial collapse, I remember the moment I went on line to find a survival podcast, news stories about successful upper middle class families, murder suicide pacts of parents to killselves and children because of threat of losing their house and their comfortable life style, stories like this every, horrific, extreme madness and violence around losing this ill-gotten homes, I’m not a scholar on it, I just remember the feeling at the time, didnt have a clue about the financial bullshit going on, but on the news headlines like that, but one story that got me searching for survival, there was a family who had a mini van that they did their commuting in and someone had cut the fuel line, ciphoned the gas out of the tank, the next day the family turn on the car and it blew up and they all died, that struck fear into my heart and that was 4 years before 2012, I was into the time wave, terrence mckenna

feelings of helplessness and foolishness around survival strategies, this is how apocalyptic it was, I remember the gas prices, everyone remembers that, its fuckin mad max, that was what the whole premise was based on or, go-juice I think that’s what dennis hopper called it water world, I could be wrong, or incorrect, hahah

long story long, when I felt that way I searched for a podcast on survival, I found a few that seem to have faded out or weren’t that great, then I found the survival podcast, the best, daily episodes, his marketing strategy as a professional marketer was that in order to a part of people’s rhythm in life you wan tto be there on a daily basis, be there while they’re at the gym, commuting, doing the dishes, doing a hobby if you can entertain and educate, and be consistent, he’s one of the few people who made it a daily exercise, he suffered greatly, sleep was sacrificed to a degree, there was a lot of road rage involved, that was over 10 years ago, so I’ve been what they call a tsp-er, for all these years, I for damn sure someday better have something to show for it, with all due respect to myself, there have been times where I felt like was an exemplary student of the podcast, given the resources I had, playing the game of actually implementing the reasonable practical and no excuse, doing everything by the book according to a methodology that he synthesized from service in the military, corporate executive, entrepreneur, understanding procedures and protocols, how to be taught, how to teach, really effectively instill very practical skills and philosophies into people in a very efficient manner, very effective

anyone who listens to the podcast in their hearts wants to look in the mirror and say to yourself, want to know subconsciously that I’m not half assing the very critically important reasonable balanced, sane rational obligatory fundamental basic of really being an adult if you want a look at it, being a survivalist is being an adult, I could paraphrase, I don’t want to get into the beloved modern survival philosophies right now, I just want to pay that homage, his daily podcast has been a part of my daily life for over a decade, we want to say I’m not half assing the instructions i’ve been given, to me it’s the heart and soul of divine masculinity without the pretense of the new-ageyness

so he also did a side series all about how to launch your own business and build your own brand, getting established so that you can start to build your crypto currency portfolio, get out of debt, make wise purchasing decisions, get financially savvy, ultimately get access to land where you can really develop your survival retreat or your bug out location, all along having your bug out vehicle, your bug out bag, being prepared to bug in or shelter in place

I’m feeling back in to that time when I started listening every fuckin day, that as a daily spiritual practice, and without being woo-woo, he may not have said this world but ritual, ritual and routine is semantic, tony robbins talks about rituals

there’s a couple other daily podcasts I listen to, mostly its been his, almost every other podcast I listen to which is a lot has been weekly, some maybe twice a week, but most weekly, that’s a good rhythm, but there’s something magical that happens that he tapped into

having so many episodes so well documented with meticulous show notes to where everything is searchable

I don’t think you have too much, just continue to add layers of complexity and depth

gift of gab, and explore the possibility of having enough love from your devotees of listeners that they could help crowd source your liberation from working for the man, you quit your day job, making this your daily contribution to the world, knowing it’s changing lives, saving lives

if you have the ability to be a thought leader, that doesn’t capture it for me, I would say podcast shaman that’s what I feel like he and other folks have done, medicine people, bringing the medicine through this format, different types not claiming necessarily to be that, but effectively being that, the better way is to no call yourself a shaman but to be called a shaman

thinking back to playing it every day with my beloved, I would put a laptop in the car and play it from the laptop so we could both hear it on the way to where I dropped her off then split off

we both derived value, we made a video, a friend of ours going to college for photo journalism class, one of the assignments was to create a small photo journal book, she asked to document my current project, so have have a video and photo journal documentary of our emergency evacuation drill, depicts all of the prepping strategies we had cultivated

we wanted to do a bug out drill where we did every part of a multi page checklist, bug out to secret mountainous retreat location, wild edibles, fresh water, shelter, and sweet spot safe from crazies, cops, yuppies, and the gangsters, those are what you gotta watch out for

we had it figured out, where we were gonna go if shit hits the fan, what we were gonna take, how much water, checklists like unplugging everything from our warehouse artist loft

we wanted to our drill, wanted to test it, a lot of people just buy prepping gear, they don’t test it they don’t use it, they don’t force themselves to rely on it, for me and her for each other, our survival podcast early day’s graduation, it was a class project, completely ungraded, unacknowledged class project, I think that’s what a lot of people do when they fall in love with a podcast and receive guidance

we documented It, the story of the shit hitting our fan so to speak, in terms of the apocalypse and collapse of relationship in it’s localized form, we’re still lovers but in a different way, not sure if she kept listening to the podcast every day, but she appreciated it and she loved me and she loved the empowerment of what we were doing, but I stuck with it and I feel like being unsuccessful is not an option, being continously more successful and more intelligently successful, if I say to any other tsp-er that I’ve been listening for that many years, they’re gonna expect a lot from me, not just a cult or a club or an ego thing, it’s really like, you have no fuckin excuse to be ignorant of so many things that are critical to being an adult in growing the fuck up and being a grown ass man in this world.

And you’re not gonna get that from a weekend retreat of any kind, there’s more there, I should do the service, not the disservice to say is that tsp is a daily podcast that a for over a decade, it’s a living permaculture design in action

the point I’m trying to make is that, its beyond one male ego, it’s beyond himself, it is the skillful integration of the collective wisdom of an entire global nation, a global tribe, of people who are skilled in all the areas you’d want to be autonomous, self sufficient, self reliant, anti fragile

not trying to be an informercial for that podcast, just an opportunity to go down memory lane, to remind myself if I have something to say and feel its important, and not just be me but interview other people, and create a pantheon, of not just thought leaders but people who are really deep and really sincere, on point on a level where they’re ready to give back and ready to up level other people based on what they’ve accomplished, so compounding, so much value in the way that you can elegantly leverage for the benefit of everyone’s coming up in this world, take that sampling of people who are on point with what they’re doing and just keep that going, the magic of the daily ritual, the routine, the magic of a daily podcast that is quality, increasing because no body starts out sounding perfect, that can always evolve, what matters is the soul of the solo episode monologue, the soul of the interview, the soul of the round table, you can feel that

its almost a cliché that to be a podcaster doesn’t mean that you’re broke in your career, it just means it’s a labor of love

it’s not a side effect of tsp daily podcast that he was able to make his incoming be primarily based on the fruits of a daily podcast, very few people have achieved that

she shows how to do this and be successful financially, not just pat yourself on the back and not make a penny, you don’t have to reverse engineer it you can just engineer it because he wrote the fucking manual on it and gave it away for free

he laid out meticulous specifications for his success

so I’m going to, from now on, make some sacrifices and do my best to consistent at higher frequency of publishing content

I’m gonna have to be more diplomatic, I don’t want to be a people pleaser, I don’t everyone to be a bubble person, in terms of not having thick skin, I don’t want to be afraid to offend people, I don’t want to walk on egg shells, but there’s a level of diplomacy that I want to maintain

you mask your authenticity when you behave in a diplomatic manner when you behave towards a plurality of very extreme people in extreme circumstances, I will have to listen back, and edit what comes out of my mouth

its an undertaking, again 5 years from now I’ll probably be kicking myself

but hopefully that 5 years from now I’ll not be working or commuting for anybody else, I’ll be developing my own homestead as he has, I’m a pretty extreme frugal minimalist, and I’ve dialed myself in to a point where all of my endeavors financially can scale, based on an elegant design that has taken years to develop, starting to get traction and really compound, and I have implemented the modern survival philosophy and practicum at various scales and I just want to be a good student, that’s a fair balance aspiration and it goes back to me getting straight a’s in college, wasn’t always my academic attitude, but when I loved a teacher I wanted to show them my respect by implementing full assed what their hard earned wisdom bestowed upon me

and this isn’t my first podcast, at least two before

if you build it they will come, if you can garden that audience, build a brand, provide quality content, or fade out and quit and don’t succeed, right now I’m at a point where I owe it to myself after all these years, lets just say, like they do with the 12 step program, 1 day at a time, one chip at a time, build on your successes

when I was given my tantric devi sadana, daily mantra assignment from my modernish guru, you have to say it for a minimum of 40 days every day, dont expect results right away but do it and be disciplined with it, and study the results, so I think it’s worthwhile at this point to study the results of accelerating the release schedule of the podcast

and I have an important announcement that I’m keeping secret for the moment, it will be days or weeks but not months before I make the announcement that gives context for why the daily podcast will be happening

I’ll just withhold for now, I’m gonna have continence of the mouth, I’m going to practice word retention

its pretty much a 100% certainty, a very exciting announcement will be made very shortly, and there will be a million times more value and more enrichment and enchantment to this podcast happening on an almost daily basis maybe for a month, a year, may be indefinitely but the context is about to get so much better, not just the audio quality but that is a factor

I don’t want to give it away so I’m just gonna leave it at that

so I guess I will ask you to wish me love and ask you to step up and let me know if there are topics that you’d like to have covered, if they’re questions that you have, I’m going to be begging for folks to load me up with more material for segments, there are a number of segments that I have been collecting, I’ve got spreadsheets with a ridiculous amount of material that’s been boiling over to create daily segments, massive database, I’ll be kind of working through that, things like tantric world news, I’ve been collecting that stuff, and just because of my lack of prioritization of a daily podcast it becomes old news, piling up headlines, but I’ve got it all there, still think that’s important to be brought up to speed, that can be a segment, eventually people contributing to it, and also who knows I am of the generation of Wayne’s World and they had all kinds of segments that made it more charming and endearing, where you get more excited about the parts you love the most, it could be more commentary before and after an interview, if take that leap of faith to really religiously moon light this podcast on a daily basis to where it begins to eclipse the revenue coming in from other less desirable but still honorable sources of revenue, then, the craft as a daily grind that’s elegant, and very sustainable, its gonna get to really evolve and develop and deepen and I may be more ready for this 5 years from now, because I will have matured more and refined more, but I feel like this is the year to not hold back, and if you’re gonna get off the boat you better go all the way, kinda thing

give myself permission to not be so shy, another spirit I will invoke, jack burton of the pork chop express, kurt russell in big trouble in little china, which is one of the most influential sci fi fantasy east asian martial arts odysseys of spirituality, cosmology, and mythology, profound film disguised as a campy comedy, one of the many magical endearing things, the pork chop express, kurt russell with cb radio doing a proto podcast not knowing who he was talking to, probably had people chiming in, just driving, philosophizing, expounding, processing , of course you have that guy in my development, you have of even greater gravitas was pump up the volume and christian slater, I was profoundly moved by pump up the volume where he’s a punk rock pirate radio dj, where he was on every night, either for 5 minutes or 5 hours, now in 2020 you don’t need to be doing pirate radio, and you don’t have to be truck driver on your cb radio, you can be a globally distributed mp3 based, another beautiful thing about the open internet, sure I could be deplatformed, black holed, by the centralized platforms, but I can still spin up a server and crank out an rss feed so that anyone in a decentralized, anarchic, free and open source manner, using protocols free and open to all, a podcast is resilient, and can survive the iron grip of centralized platforms, deplatforming people for whatever reason, that’s one reason why I deleted apps, a number of other things

in the spirit of going dark or at least stepping away, not to insult or judge anybody, or to impugn I’ll be diplomatic, I don’t want to impugn any platform or service, that I’ve used, but there is a quintessential ancient tantric resonance with the idea that okay, here’s me, I’m in my fucking cave, singing my mantras, spouting my rhetoric, with my version of the scriptures, and my interpretation and life experience at a certain point, if I’m just in my cave holding my ceremonies and my satsangs and inviting my friends, its not exclusive, but it’s not imposing on other people so much, it’s not putting it people’s faces, there’s a grace in getting to a point where I’m content if people listen, I’m content if people don’t listen, I’m not discontent if people don’t listen, I’m in that state where I don’t feel its appropriate to spam people, or just over saturate people in the more benign sense or hype people, there’s certain grace, maybe people will say hey shut up you’re podcasting too much, but I’m not gonna be cluttering your social media feeds, if I’m in your feeds its because you shared my content or someone shared it with you but it’s not gonna be because I said hey look at me, give me free attention, I will just be here in my cyber himalayan tantric cave, and ocassionaly having fun with some consorts in that cave, and kissing and telling, and just doing my thing, I’m not gonna inappropriately be trying to bend the terms and conditions of platforms that don’t want adult content of any kind to be present, I’m gonna respect that, I’m going to excuse myself, here’s the explicit tag and take it or leave it, share it or don’t share it

getting back to the roots of internet marketing, and permaculture, here’s a nugget, perennial vegetables, perennial plant stock that produces yields year after year with one planting, and will outlive you in a lot of cases and will require multi generation stewardship, that’s perennial design, permanent culture, permanent agriculture, framework of perennial supporting the annuals, and everything in between, quite a bit of diversity in that range

for content do I want to be creating posts that don’t even get indexed by search engines, I’m I gonna have anxiety when my posts don’t keep up with the jones’ of other people’s posts? That process is seriously demoralizing and depleting and it’s not scaleable, Gary Collins another podcast guru of mine, who talks about basically digitally detoxed from that social media rat race and have it be the best decision ever made, to focus on what he’s doing, and share that, do minimal promotion as needed, not be a slave to it, paraphrasing, feeling into that wisdom, it’s not just luddism, it’s becoming a life and death things, for children it already is, how your brain is gonna be wired, compulsions, addictions to a device, I destroyed all of that, I’m not even addicted to my crypto portfolio app, I’m free from the addiction and a lot of people are not, just talking about me, my sense of things, my experience, I lived it, it tore me up, I made some impact, I had some numbers of 100s of 1000s of this and that, but I was sick of being a slave to the maintenance of it and I feel it it was not scaleable

so there you have it, I will not be imposing it, I’ll be doing it daily as a ritual and do my best to maintain high quality of audio, guests, segments, and see where that takes me, as long as possible

I will fell it, I won’t say I’ll feel bad, stressed, or beat myself up, but I’ll feel it if I miss a day, because what was happening on that day that was so important that I couldn’t take the time to do this, I mean I feel like I could be having the best fucking sex and best day of my life in the most beautiful place in the world or having the greatest trip or the greatest trippiest sex in the greatest place in the world and I should at least be able to record a podcast and release it the day after as long as I have a connection

wish me luck, and stay connected, course correct me if I get out of line, I’m very open to feedback, where it’s the first episode you’ve listened to or one of quite a number, I appreciate you and don’t be a stranger, don’t be a stranger

if you want to connect, you’re invited to connect, whether to be a guest, or submit content for review, or even record a segment, you could record a question and send it in, but why not record a segment, this is a big tent, I want to be between playboy magazine and howard stern, diversity of topics, if I could be the tantric feminist howard stern I think the world would be an even better place than it already is, a bit of george carlin thrown in there if I can dare to come to his knees with wit and humor and satire and radicalism, but if you have something that you have studied or researched or your own story and you don’t feel comfortable to be interviewed, if you don’t have your website, links, bio photo, whatever else it takes to feel qualified, you could be anonymous, you could be pseudononymous, you be satoshi nakamoto and just send me anything you want that contributes value and is pure hearted an in alignment, definitely want to just open it up and there will be plenty of space for you to occupy at whatever level that you desire, so by all means, step up, and let’s grow together, namaste