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Permaculture Eco-Warriors Establish The Moshram Part 2 TPP281

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In this episode I’m joined by MC Mycopath for a two part series on the past, present, and future of his personal permaculture journey and the establishment of The Moshram

My Non Verbatim Show Notes

MM:

10 years doing landscape consultations, small scale urban repurposing of people’s front and back yards, more hip with local, everything that’s taking place, microbio in soil, plants that co-mingle,

also consulting folks with health

certifications achieved through multiple biochemists

learned that the more fresh foods that we consume, the healthier our cells are

the body that takes us around here

with that, understanding and passion for that, I really wanted to be able to provide highest quality product of food for myself and others, coupled with education

spin farming, brother and I spin farming, didn’t necessarily bring in permaculture

added permaculture principle layer to spin farming

densely growing high value crops in small area

regenerate the living systems

help maintain my living system, at a cellular level, also at a financial and social level

been about 5 years, that I’ve been on this site, had multiple sites over the years

site, least likelihood of it being taken from underneath my feet, all apart of journey

seeing successes and failures in past projects

led me to finding this space

it was through a friend, that was aware that I was looking to scale up

spin farming in brothers back yard, with brother

then when on to slightly expanding at space I was at

really like to bring it all to one location and just do this

generally around vegetable crops

annuals predominantly

put in a layer of perennial crops

also longer term species, fruit trees

learned fascinating things about fruit

fruit tree requires least amount of water over long time period

gives back a lot to soil

soil is really just millions or billions of living organisms

eating pooping, dying, whole things perpetuating

through roots and leaves, branches, fruits, they drop all feeding system

year in year out

bring together this whole concept

put it at a term, silvopasture

rows of fruit trees, or some type of tree

aid in creating shade

aid in slowing down wind

not requiring a lot of water, relative to other annual crops

in between rows, would grow annual crops

maybe these annual crops are things just to regenerate soil

rotational crop, in between lettuce, grow vetch, cow pea, to reinvigorate the soil from what was depleted from what was the previous crop you cultivated

what we set out to do here

very densely packed rows of vegetable crops to sell at market and too individuals through CSA type program

longer term species of varying fruit trees

simply move forward upon goals of project, something that’s always an unknown, fortunately and unfortunately, that collaborative team of 3 individuals broke down

mediator, wasn’t sustainable, they didn’t vibe well, both wanting to walk away which they did

I was not very interested in walking away from another project, having it swept out from under me, again ,because these two egos weren’t collaborating

move post differences

differences got in the way

I wasn’t feeling, stepping away from all of the work we had done from contouring the land, to bringing in so much organic matter, infusing bacterium, all sorts of soil microbiology

perennial fruit trees, you have to wait some time, 3-5 years minimum to reap harvest

I didn’t have it in me to just be like you guys aren’t into, either am I, I am into it

don’t just want to do it here, want to perpetuate this stamp, different biomes

so cal region, mediteranean biome, only about 7 med, climates on the planet, tend to be the most lucrative for humans to co-exist with surroundings, temperatures, food crops, wild and domesticated

love to see what it’s like in other bioregions as well, other climatic elements

we’ve got going on what we have here

you came forward saying how interested you were in helping perpetuate this project, it was like the clouds parted

working on this site, we’re on 10s of acres, just working out a little over an acre, just maintenance alone for one person is daunting to say the least

just because we put together a holistic system doesn’t mean there’s no more work

actually perpetual, no end to amount of work, just in pruning things, cultivating

easy to plant seed, easy to harvest, cultivation in between, I don’t know if it’s gonna survive or not, I’ll do everything I can

lot of energy mental, physical, spiritual

one dude, isn’t gonna hold the world on his back man, either are two

TP: makes me think I’m gonna use another term for defining permaculture and call it ecological parenthood

caring for something to maturity

young families go through it, terrible twos, fighting, health similar thing

tree system here, adolescent,

MM: not as easy as dealing with child, can’t teach a tree how to fight off a squirrel, they’re bullies

TP: the timeliness of this, synchronicities will be unveiled later

rick straussman, first actual government sanctioned psychedelic research studies since the 70s, gap of 20 years

spirit molecule, interviewed,

recently, basically saying, people would ask did he take DMT,

he would give a vague answer or plausible deniability

eventually recently came out, admitted, yeah, I was doing it

I’m like fuck yeah, I wanted to hear that for so many years, scientist had the balls to do what he was talking about

ties back together, something he said, meta level life philosophy

you know, back then I had my whole career ahead of me still, a lot to lose, judged, critique, older, less of my life left, that’s much less life to lose

we’re at a point where I don’t want to piss off the wrong people, I don’t want to be a target, wait til we have resilience before we have grand opening at this site

eventually will ripened, eventually forced by demand, people will need it

sweet spot in time, security measures, support we need, capital, be in place for the time we want to open the gates

get to that point when, we did the thing, not much left to lose, tell the story, give real names, not give a fuck

certain things now, I feel like, at least statute of limitations has run out on some things, one metric

that feeling, we’ll get to a point where we don’t have that much to lose

my side of story of having fallen in love with this site, toured project in the past, wishing I could be more connected, occasion to visit

definitely feel like it was one of the most epic works in progress of so cal permaculture

ability to do it right

social permaculture dynamics of human sector, zones of humans, sector of humans, human elements, could have most beautiful property, dynamics surrounding neighbors be your worst enemy, false starts,

time energy, blood, blisters, heart ache, amount of effort that goes into permaculture project, somebody that’s they’re mission, to have that be continually ripped out in front of you

people don’t even see it

persecution of religious sects, we are the lost tribe of permies, that are constantly being haranged by neighbors

adapted us also to travel light in our personal empires

positive side effect of lifestyle of ecological romance

nudge nature to create symphonies of seed and soil

less hindered

student of Tyler Durgen, waking up after car crash with Edward Norton, the world I see, laying out strips of vennisen

hunter gathers, thriving on the carcass of industrial collapse

utopian anarchoprimitivists, intellectual elite, from eugene, green anarchist, wanna be poser,

not everybody was a poser, the heads that were the elitist, very hyper intellectual, authors and writers, wind bags, had all this talk

in eugene the founder of food not lawns, we’d go there talk bs about living primitive, blessing her with presence of our lofty conversations, decades later we don’t have our food forest, we don’t have fruit trees maturing, resentment, burnt bridges

super extra appreciate hard work that’s been done

this site, work you’ve done, huge grace, a pass, I could and should very well be punished for how far I’ve strayed from the path of planting trees, defending them, standing by them, storms, storming off of partners and lovers, mission and duty to make a stand

there’s a lot of times I’ve said this is not the hill I’m gonna die on, and this is the first time I can actually say this is a high that I would die on, for a lot of reasons, biggest gift to me, is to know

who is tantra punk, wacko jerk off wanna be tyler durgen alter ego, that split off from psychedelic ceremonies that got botched, and now this floating soul part of my old wounded self, has created this internet porn star wanna be freak, don’t have much ecological, I have bastard children trees, all over the place, to be able to be like

while you were out there, doing this thing, that could have got you in trouble, some what of an adventure, fool hardy, never would have expected that I could just cheat that time that I walked away from the permaculture path, did this freaky stuff

hey ben, dinners ready, fruit falling from trees, I just get to get back into the zone, almost 10 years since I was in deep coastal mountain broad acre permaculture, doing the trees, doing the systems right, the scale, the soil

waltz into this at a point you’d be beleagured, bromance novel cover if there ever was one

thanks to the designer of designers, tip had lift glass to him

be great to go into the shark tank part of this, now the reinforcements in the form of me and my humble but growing financial capital I can put in to keep things afloat, elbow grease, sweat equity

optimizing dance of mutuality, with responsibilities, rights, tasks, finances, between the two of us

alchemy we’re doing, the renaissance of this project, bring into 2.0 era

trajectory of , drawing from the permies community, paul wheaton, survival podcast, larry santoyo, different instructors we’ve had

business model for the site, the rebel farmers like sepp holzer, austria, kramaterohoff, epic contour narrow ponds support subtropical microclimates, high elevation fruit trees

so abundant, epic, done epic shit, considered to be the ultimate rock star, don’t think any other place on earth, other mature permculture projects, the profitability and scale and grandeur, I don’t know what I would compare to the kramaterhoff on earth

wonders of the world of permaculture tour, walk through it sometime

business model, everything else in agriculture sector, globalized race to the bottom, poison, toxic

convince people to want to buy american, niche for premium products, usually sick people who can afford to take your advice

don’t want to give crutch of supplying, want to teach them to do it themselves, leverage their acreage, their community

the idea of farming to enable other people to not be horticulturalists, shift from that as soon as possible

paradigm, living the dream, market gardeners, the biproduct of creating plenty of best varieties of food we’d like to eat, we’ll have excess, and with that excess we can play god to an extent in the economy because of how much of ecological ninjas we are

rather than try to package it all in plastic, get it in all the stores, scale it to the world

we make a more dense local economy out of it, healing center, learning center, teaching them how to fish, not selling them a fish per se

in my crude nut shell of a pitch, that’s the trajectory we’ve been most in agreement about

if somebody had infinite budget to invest, why should they buy into this as working co-op member, or non-working co-op member, how can people benefit from helping us

MM: few dudely dudes, I’ve met could really have no care to well being of nature around them, small minority of people I’ve spoken with of time on this path, over 20 years

experience with biodiesel co-op, very localized project, I would do education to engineering firms, groups

education at earth day festivals, people contribue, become non-working members of biodiesel co-op because they like what’s going on, think it’s a good direction

if anybody has capital, monetary, social, spiritual, any of the 8 forms of capital, that they are willing to share to perpetuate, the direction of this project

this may sound overzealous, I couldn’t think of a better project, or more dedicated individuals to invest that capital in

it’s one of those put your money where your mouth is

my clients in landscaping and in the health regeneration, many of them, actually buy into what I have to share, because of how I’m living my life

I’m not just using words, I’m hands in the soil, I’m doing everything I can at every corner

from what I know of you, been a crucial part of so many projects, that at one point or another it wasn’t your jive anymore for whatever reason

here we are find ourselves together on a mountain we’re will to die on

and it takes a community always

for anyone that would like to be a part of this community and see it perpetuate

be able to visit the site

local,

to benefit from the harvests of all of this, where else are you gonna put your money, time, energy, love

I’m not sure

it’s like you said man, this is one of the rare sites of southern california, any and all help, helps perpetuate a holistic project, working towards the great good of the local and world community when it comes down to it

held a lot of retreats, get people from all over the world, host in tropics, pretty good centralized area, highly abundance

ripe things to eat, throughout the year

amount of people that congregate, so diverse, so incredible, have a lot to share

at this point we have a site that any and all people interested have the ability to share

before it’s all been other people’s sites, very temporary, the time that gets spent there

long term expanded version of those experiences, and “retreats”

where else are you gonna put your resources, if you want to see great things happen, cause that’s all we’re really into

passionate

tend to only roll with those who are equally passionate about making this place a better place to be

agenda 21,

different concept of human settlement zones, from what we’re working towards here

TP: yes

to say the most and the least, that says it all, what could I add to that

nuts and bolts of this business modeling, goes back to legacy of my parents at some point will read the manifesto my father wrote for member based, for-profit nonprofit, fruit based operation, deep in heart of washington state apple orchard lands, building a massively, dense, intensive educational commercial project, rusticness, design constraint, make all tools, tools to make tools, melting down old cars, human powered, they were one of the first and most highly respected, wasn’t hippie commune, very studious, technical, published technical manual, subscribers to periodical, whether they purchased wares or we students, subscribe to catalog, kind of like micro version of mother earth news

department of making you said, interviewed mom, years ago, maybe now the time, one of those things you never know when it’s appropriate, get people on podcast, get perspectives, state of world, might be our last conversation, could go for anybody, did great interview with mom about 10 years ago, transapocalyptic, utopian for her, fruit doesn’t fall far from the tree

hard dharma, karmic seeds of melt down of family, trauma, wasted years, trouble, lot of years to get on the course that fell apart

a lot of people, children of the hippies

there’s something magical about the fact that here we are kind of at the age our parents were, as a generation, hippie, back to the land 2.0, we had woodstock,the rainbow gathering spawned from that, what are children of hippie’s doing now, actually fulfilling some of those dreams

we have now psychedelic shamanism, and not just acid, the electric kool aid test, these people went back to the land, no shamanic oversight, no elders,

even Geoff Lawton jokes, sad joke, comic tragedy, I wonder how many communes failed because they didn’t understand proper solar orientation, they bought land on north facing slopes, gave themselves an uphill battle on steep slopes facing the shadow of the sun, don’t even know why they melted down

permaculture,

we can learn from a lot of those mistakes, well positioned to demonstrate, and proudly display the next generation of the back to the land movement again at a time my mother talked about in the podcast

people went back to the land at the peak of the OPEC oil crisis in early 1970s

it wasn’t 1969 and summer of love, melt down of haight ashbury into tweaker rape culture madness,

they didn’t go directly from peak of 60s to back to the land, survivalist, apocalyptic thing, cities going to evaporate and collapse, economy gonna collapse, have to head to hills and start building a future

but brought in patriarchy, monoculture, only little bits of eastern mysticism

wouldn’t be here if it wasn’t for that

now, okay, this is for me the most pure and karmically cleansed and most righteous set of circumstances to do your thing

are you really these eco artisans the whole world should pay attention to, or destined to fail

may not be the last place I ever work on

do world tour of biomes

if you take permaculture design course you want to be like a army ranger, navy seal, eco macguevery, swiss army knife, want to be deployed in every climate

because you know how to do things like harvest snow melt for nursery underground

be a bad ass shit, being a bad ass eco warrior with all this knowledge

do what special forces and green berets, what if all the engineering and money and investing and capital, everything that went into napalm and agent orange, if instead of destroying ecology, all that cultural engineering of warfare, went into actually creating a more resilient opposition through permaculture

tactical permaculture, make it impossible for them to put land mines in territory you want to defend, created thorny trellising, motes, father in military

being a bad ass, be tactical, have a reason to train, not mma, good for them but

wanna have something I love that’s worthy of defending that would keep me in shape just by working it, origins of kung fu and farming

bit of a tirade from me

MM:

I really like how you brought up that the fruit does not fall far from the tree, parents

definitely feel, that’s a thing that goes on in nature, we’re a part of it

we’re carbon copies of these people we call our parents

we emulate them in so many ways, because of the signature for which they gave us, dna

as father was one of most brilliant men I’ve ever met in my life

I would come forward to father with things I’ve learned, he would share how could he thought it was, what it made him think about

prior too, a little apprehensive, most brilliant man, hey check this out, not knowing what kind of feedback, always positive re-enforcement

honoring that we can do as individuals in relationship to our ancestors, that can be very important for mental scape, how we conductor ourselves in our lives

bro, sounds like a spitting image of your dna tree

I would imagine your mother and father had some similar thing for them

fruit doesn’t fall far from the tree

TP: I should shout out thank you to your father, have to name the library after him

lots of bro time to catch up on, and create that space where we can, aya ceremonies, 2 or 3 generations in one ceremony of family members, pretty epic

we’re healing ourselves, healing each other, healing the masculine, and creating a safe and welcoming space for the feminine to be free to be fully expressed

said before no offense, I kinda feel like, well it goes back to waynes world, fully functional babe layer, you can design for the woman in you, and the woman you want on you, save 9th form of capital for another episode

not a monastery, not womanizers either, between monastery and rapey womanizer cult, we’re probably somewhere in the middle

we need our other ethical brothers to step up, we have some healing to do in our tribe of permaculture, takes a lot of those talks about our fathers and what they did and didn’t teach us

so, that conversation is an open forum, its fun to shoot guns and practice your kicks and punches, equally important to break down and let yourself be, pummelled and tenderized by letting go of trauma, letting brother hood energy find those deep wounds and fractures, more energy buried we could be apply to our tree parenthood, soil parenthood, aquaculture parenthood, seed parenthood

MM:

along those lines of the multigenerations of lineage through psychedelic experience, its always bewildered me, with my psychedelic experiences with mushrooms, everytime I sense my grandfather,at first really weird thing, now a presence I’m aware of, hear and feel mutterings, only knew for short period of my life

at this point it’s very interesting, grandfather said, you’re back, maybe I’m back, it’s nice to be with you

thanks for helping to perpetuate my father,

what can I do for us

great thing

TP: it’s like working for a company, at office chair, every once in a while the owner comes in, the day the owner comes in, checking it out, what’s your name, trippy, ancestor worship is a thing

use it or lose it

I feel in this life, pretty damn abandoned by ancestors, been torn asunder to depths of hell such that ancestors have been blocked off by dark armies of hell, demons, but we’re gonna compost the shit out of them, find that the spirit guides were always there, they were just blocked, we didn’t make it easy for them to get back to us

of all the times I’ve felt I don’t know if I belong here, don’t know what I should be doing here, try to destroy ego, never lasts, very few times and place where I feel there is pure righteousness

liberate this land from all the plastic, multigenerational journey

dance with past and future, toxic gick, pure nature, spirits definitely guiding us

applauding efforts, works cut out for you, each one teach one, clean it up, scale it out

microcosm of what has to be done for the whole planet, on every planet

MM: not controlled by forces that think they’re higher

TP: decentralized, mycopathic, path of mycology

talk about martial arts, personal development, brother hood, men’s group experience that we’re working on and developing synthesis of spiritual, self defense, fitness through working the land, grace of being connected to your yin, notion of not just another wet noodle retreat center, traipsing around in loosest clothing, look at me I look like I just jumped out of a Rambo set, and yet I’m spiritual, dancing, smelling flowers, appreciating all the rainbows, but I can also do some ninja rolls, lift some heavy shit, drag some shit around, and do what’s gotta be done, ideal of a shaolin temple, double dragon fruit

playing up this idea, thinking about, if I was a kid, in the peak of my GI Joe fan boyness I would love to be shooting airsoft guns, tactical training with seed shot pellets, was nature boy, played in nature

how much fun families can be having, applying energy going into videos or going into being a boxer, mma fighter

masculine energy, protection, defense, epic garden project, for masculine energy to balance itself and exhaust itself, place for healthy catharsis, healthy relationships, families, we can both speak to

will be legacy to leave behind, a martial, permaculture, ecological, new martial culture as well, no surprise, or coincidence that we both, been blessed by profound journey’s into what other brutish me respect, not just purple breathers, also to some degree bad asses

love to hear you talk about, the spirit of the dragon fruit that animates you and your kung fu gardening techniques

MM:

made reference to that hippie thing, an elder at one of the rainbow gatherings I was sitting with , great acronym, term hippie, happy intelligent person, pursuing infinite excellence

never my thinking when it came to hippies, people that smelled bad, sat around got high and kept sitting around

just talking isn’t accomplishing,

pursuing infinite excellence, taking it to another level, punk rock perspective

you are a hippie, you smell like scum, I’m your worst enemy, a middle class street punk

and I always resonated with that, really nice to get that different perspective of what hippie could be

greater mobility in body, sought out chi gong master, chinese yoga for lack of better terms

not just stretching

entire philosophy, after about a year of training, sifu said, training is great, very yin, balance out with kung fu, more yang,

open to this, cool

always wanted, wanted to have military training for various reasons it wasn’t something that happened, along same line of hippie

kung fu, nearly synonymous, life mastery

mastering whatever life is for me, to me

level of giving back that comes from all of that

began training kung fu

4-5 days a week sometimes 2 sessions a day, my body started to really get in tune with motions, weapons training, when we think back to the shaolin, where kung fu started

these were farmers, weapons were their farm tools, really started to come through as my body got accustomed to movements, started using these implements in the farm, body now knew how to use them in a more appropriate way

ergonomics

rake or hoe, swing it out with arms, shoulders, and back, or put it out there and move hips back and forth, all power in your hips

spirals up through feet, hips, outward

utilizing that technique with farm tools

new relationship with tools and how to work with land and my body, all in same go

weeding, clearing debris, chopping things down, practicing kung fu

martial arts/life mastery

mastering far more of my body, tools, and tools that work with land

symbiosis, something that we can all benefit to apply in our lives, in any way shape or form

not everybody’s gonna go be a farmer

maybe you’re pushing a vacuum

you can cause strain or you can no cause strain to body, which then causes strain or not on the body, perpetuates through spirit

something that I’m still evolving into I feel like but its very empowering

self reliance

being able to provide for yourself, doesn’t just mean growing food, having land, also means self defense

never know where you’re gonna find yourself

bring those things into all of those life practices, another science that fills one of those holes in that permaculture raft we get pushed out into the water

brings it all back around, self feeding, self perpetuating

mentally physically and spiritually

TP:

brings us full circle

pleasant meanderings, through path of this convo, summary of most of our various contexts, working or grubbin on fruit, whatever it is, comings and goings, as we’ve been carving out this niche for ourselves

always reminds me of the movie that got me first enchanted with martial arts, van damme, blood sport

here we are, tactical permaculture moment going back to deepest roots of romance with nature and martial arts

ninjitsu master, frank dux, he was talking to parents, european parents of young frank dux, depicted to be wine farmers, vineyard, meeting of parents

train with japanese ninjitsu master

frank told me you grow vines, boys like vines need training, martial science brings mind, body, spirit together

we’re fulfilling that prophesy

we’re dudes,

point about military, I mentioned this not too long ago, in jest, valid point

hey america, if you would have given me a real war, or real cause to fight for, I would have served on the front lines, it’s been nothing but bullshit, you don’t get to have this body/mind

don’t give traumatic brain injury, lead poisoning, blow my limbs off, make me unable to sustain a relationship, cut my VA benefits for using cannabis

you don’t get any of that shit, not in this lifetime, maybe that could change, who knows what battles will need to be fought

the joke I made, we’re not we’re not less of bad asses that we didn’t get military training, we’re actually more, if we can be, without having the training of those instructors, and we can train our damn selves, read same manuals, same marksmanship, survival training, mindset of discipline, selection

break you down

I was my own drill segerant, life circumstances carved my ass from cookie dough to wood

health, wellness, survival, comes from putting skin in the game

better to have warrior in garden than gardener in war,

debilitating malformed meme of utopian pacifism

idea that we all need to be genderless, a mush of micro trauma egg shell walking, I’m a man, I embrace that, I don’t need impose, I embrace and love and support cherish diversity, space for everyone

phrase, vin armani brought to attention:

seed conversations of what I’d like to call and have been implementing

permaculture training experience for tactically minded, some of the best training, with hardcore lesbian women, guns and ammo, blades, bows and arrows plaster their walls instead of boy band posters, those are my best friends

ongoing thing that, I want to be the guy that the butch warrior lesbians like to play with on a full moon when they feel like, interesting romance, another story

have to cover my ass and say it’s not hyper masculine, toxic masculine militia

who wants to be securing the perimeter, that’s what we need first, can’t have whole tribe or family unless we can defend them

call to action, strong willed, strong minded, disciplined, people who want to be bangin sticks as they say in pekiti tirsia kali training, continual life long conditioning and training, being a warrior , really mean something for good cause

quote: michael hopf, those who remain,

hard times create strong men, strong men create good times, good times create weak men, weak men create hard times,

put that in your pipe and smoke it

enough from me

over and out, roger

thank you again

MM: honor brother, insightful, exciting having this conversation, whoever you are out there listening, hope you were able to glean something from it

summary, I feel like, initially I’d stated how going back to permaculture, can be applied to anything that you do, require taking a permaculture design course with instructor you’d like to learn from, and personality types are thing

I have studied a lot of things in my short time here, does always come back to the principles of permaculture

when I educate others on health, they don’t know it but they’re getting a quick permaculture design course for the body

utilizing all these principles around the landscape we call our bodies

a bunch of cells living together

body, gardening cells, out there gardening soil conditions to provide foods for our cells to utilize

its one of the most valuable trainings that I’ve ever had in my life,

people that also take these course, share similar sentiment

that’s about it

end this with as mc mycopath

end a lot of health lectures with a rap, haven’t done this one in a while, see how it goes

TP: gotta get that out in the drum circle, put some beats on that, hippie drum beats on that

more to come

this conversation is to be continued, next, while we’re still tying up lose ends, give audio tour of integrated systems and logic of design of systems, address

situational report, what we’ve got going what we need help with, if people have time or resources or expertise, what’s been established what’s being established, hearing a bit about what we’re processing, actual road map of what we’re doing, laid out the backstory

of what could be an epic opportunity for ourselves

all sliding scales of wealth, we’re providing

free offerings online, all kinds of content, you’ll be whippin up a podcast, holding the camera for each other to do a lot of the teaching we want to

following up with some a/v content

be comin at cha again soon

big love to you and to all the forces seen and unseen that made it possible to be at this point

Brad Mitchell Mojohost Award

High Quality Website Hosting for Adult Content with Mojohost President Brad Mitchell TPP279

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In this episode I’m joined by my new favorite web guru Brad Mitchell for a next level journey into the value of the high quality services provided by Mojohost

Please visit Mojohost at:

 https://www.mojohost.com/

About Brad:

For 21 years Brad Mitchell has been a presence in the adult space that has defined him as one of the most trusted, respected and recognizable faces in the industry. As the president and founder of MojoHost, Brad has built one of the fastest growing and customer-approved hosting companies with more than 1,200 companies as clients worldwide. Brad has been published many times over the years and is a frequent speaker at industry conferences. MojoHost is a multiple winner of XBIZ’s Best Web Host, GFY’s Web Host of the Year and Ynot’s Best Hosting Company Award and Brad himself holds numerous distinctions, topped by the AVN Hall Of Fame Internet Founders Award. Often recognized as the preeminent host of our industry and acclaimed by customers, Brad is a family man who will always take the time to help. Brad’s experience, knowledge and personality make him a go-to guy in the adult industry. He believes in honest business practices and helping people, and lives by the motto #ThatsGoodMojo.

My Non Verbatim Show Notes:

BM: Corey Silverstein, most profound industry attorney, representing talent and companies, he’s actually my best friend, met long time ago, before he passed the bar, mojohost has been using his legal services for the whole time he’s been a lawyer

TP: awesome, glad to hear that

BM: started august 1999

in health care before tech and adult entertainment

life moments, purchasing first house, getting married, 23-24 years old, decision, job that I had wasn’t inline with goals, 7 years into career, that going in all right places, decided wasn’t what signed up for, gave notice

started searching for business for sale

collection of adult website for sale, active in commerce, bought pay sites, started journey down path

first few years, bought websites that had revenue, 10-12k a month in rev, didn’t know when started, awful lot, didn’t know due diligence, didn’t know person selling was defrauding me, rocky start, management to make the best of it

sites were, all stolen content, fraud recurrering credit card database, deleted everything, rebuilding different niche sites with licensed content, starting all over again, before starting hosting company

established pay site program, for a few years also had phone sex marketing company, early on as site owner, trying to figure out what else I could promote

didn’t trust concept of affiliate programs, traffic was organic from search engines

got niche specific toll free premium rate entertainment lines

first conference may of 2000, on mission trying to find company there to do fulfillment

teach other webmasters to do what I’m doing, make .25, .50

back then, searching on internet, weren’t marketers there

early origin story

always been technically inclined, bought service, put in data center,

made friends in industry

started to re-sell some hosting to offset and lower bills

april of 2002, when I officially went into hosting business, running phone affiliate program,

current business partner today, upon his suggestion, started partnership, he was CTO managing all things technical, I was managing finances, sales, operations, been a long time since then

today over 1000 clients all over the world

1500 servers, 2 different data centers

several dozen employees doing technical support

quite a journey, watching all the tech, working with so many companies

the 1000 I host today represent more than 3000 individuals and companies I’ve worked with since we started

TP: blessings to you for taking on these opportunities and challenges, a lot of learning curves

BM: for sure, never really learned anything the easy way

remember having talks at trade shows, people arguing about giving away 15 second free video clips, around those years, people started to publish video on the internet, bandwidth used to be super expensive,, content was behind a paywall

typically a life cycle of 4-6 years, for someone’s business

so many amazing entrepreneurs, very few ideas and implementations you can create once and just sort of last forever

have to continue reinventing selves and products

catchphrase, that’s good mojo

corporate mantra, from sales to technical support

always in support of customers

give as much info as possible

as much as can, try to empower customers, with all the tools they need

much rather have creative entrepreneurs finding a home here that people with stagnant businesses

95% customers in adult entertainment or advertising space

busy in this space

1-2 years, making efforts, adding staff, augment marking, expand reach

amazing set of technical products, haven’t been reaching fullest audience

TP: appreciate longevity of your operation, definitely hanging in there, flash backs of those chokepoints in bottlenecks in bandwidth and streaming

survived different waves of politics/tech

difference between adult friendly and unfriendly web hosting services

pitch for why people need to do it right the first time, start with adult friendly tech stack for content

BM: my experience, as always a lot of preconceived notions

most basic level, being on internet, even buying a domain, they think godaddy

even when it comes to starting at very beginning, most registrars, have something that looks like a bundled plan,

hosting package, maybe includes domain, show low domain price, 9.99, details fine print, intro price, renews at price higher on year two

we’ve done, convenience for client base everyday low price on domains, include privacy services

.com, always 9.99 no higher, no upcharge for privacy, offer as convenience

for average person, challenging to pick a good web host, if not what experience is grounded in

10s of 1000s website selling hosting, most are resellers, reselling hosting services from other organizations

one or several servers in a data center, don’t own servers don’t own network, don’t own ip space, aren’t negotiating bandwidth, their providing tech support, renting server from hosting company

always gonna be a cheaper price for webhosting, paying for what you get

smaller companies, maybe a great match, get lucky, super attentive admin

wake up in middle of the night, respond timely, handle tickets quickly

don’t have economy of scale for support

when we started, literally, if in middle of night server went down, he’d have to get woken up to fix server

extreme example on small end of webhosting, dont think it’s good place to host with

dont’ have depth of experience, or buying power to assemble a good product

mojo host, servers in 2 continents, separate company in netherlands

1,500 servers online

one of things differentiates us the most

going from one end of spectrum, small web host, selling management on top of renting a real hosting company

opposite would be going with something like go daddy, huge company

challenge with opposite end, is that they have many many tiers of technical support experience, pick up phone, call, medium or complex question, get someone at first tier of tech support, navigate through technical bureaucracy, to get right advice

mojo host 25 senior sys admins, 5-15 years experience

spend several months teaching more, how to do things our way, we can be accountable to expectations/outcomes for customers

few hundred very large webhosting companies, I’m on small end of spectrum, we’re on of them based on traffic, client count, server count,

most of larger companies not selling high touch customer service product, they are trying to move quantities of servers, selling just based on price point, buying hosting can be really confusing

misleading

analogy, ever had unlimited cellular plan, only to find out its not unlimited?

Rate limiting/throttling, no body wants that

definitely don’t want that on a server

revenue tracks with customer experience

difference in cost, less than what you think

can explain how hosts buy bandwidth, how they do their internet routing,

we assemble best networking, best support team, hardware nerd

goal, to deliver everyday good price for great product, with support that’s amazing

proud of it

our tech support, not allowed to say no, work till blue in the face to help

programming advice, feedback on bad scripting, mindful of security considerations

manage to client success

independent creative thinker, problem solver

TP: more and more sold, a lot of my pain points are being nudged on a bit

realizing more and more, I probably have been shooting myself in the foot

BM: don’t beat yourself up too much

I see it a lot when people are buying

takes a connection, good conversation, have it explained to you

a buyer of hosting, always okay to ask why, always an explanation

there’s an answer for everything

truth of it is, on tech support, wage scales are very high for top notch, technical talent

staff used to cost me 30-45k a year 10 to 12 years ago, now in north america,

65-over 100k a year with full benefit package,

tech support may take an hour to solve your problem, complex trouble shooting

if you’re buying a plan that’s 10 or 20 or 50 or 99$ a month, there’s a real clock that’s ticking on the other endof the phone,

support difference, it would be very easy to try to layer that with less qualified tech support to average those costs down

I’ve had such a crack sys admin team

team is global

guys in us, michigan where headquarters, florida, maine, wisconsin

office in ukrain, 18 sys admins

2 in phillipenes

high standard for who your hiring, english skills, good team fit?

Fit for company culture, integrity, work ethic, creativity, attitude, positive attitude, make for great employees

physically living doesn’t matter so much

super high quality staff

don’t hire any candidates

TP: if I’m dealing with any service provider who’s not on board with adult industry, tip towing, egg shell walking, shy, enter what’s your domain, on support ticket, I cringe, will they be biased

BM: you never know,

personal views might affect outcome of what your trying to accomplish, that’s one risk factor, the other

big companies, broad sweeping policy changes that affect everybody

canadian web hosting company, didn’t want to host any more adult website, never got to speak with any principles of that entity, don’t know what rationale was, led to them having many customers that needed to find a new home

found us, seamlessly get those people moved over

helped them all win

more servers, more bandwidth, better or lower price

that’s the risk you run with medium size companies that think to have policies

with larger entities, even more complex risk factor,

example: abuse complaints can be a very wide spectrum of opinion, there’s the laws that exist, very real, all abide by those, when it comes to email or content related, obscenity, start getting into areas some of which well defined, others very subjective

when a client is sitting at a very very large web host, dozens or 100s of people in abuse department, handing broad spectrum they’re not invested in understanding what’s going on, what they’re looking at, maybe they don’t have to care… that right decisions being made, right actions being taken

we’ve got silverstein as attorney, see eye to eye on all of those issues

protect customers so they can feel safe if they’re doing good honest business

at same time, I do everything in my power that people doing bad things on the internet don’t have any safe places to hide, can’t do it on my network

another benefits to being at a host that’s so engaged with whats right/wrong legally and dare say morally, I’m able to keep whole flock of customers safer by making really smart decisions about what we will and wont’ allow on our network

mega hosts, often the victim of neighborhood that they’re in

making sales, everything a sign up page, not really conversation with customers

not interested …some fly by night spam nonsense, things that are deceitful can create bad internet network neighborhood

more often victim of ddos

beautiful things at mojohost, network, filled with good neighbors, makes everyone’s stuff safer, not looking to add every possible sale to mojohost, only seeking good customers

any indications that someone’s doing something fraudulent/illegal, happy to get them off our network, helps protect …other servers, protects IP reputation

TP: again all these flashbacks, being hacked by some vuln on some other shared host, not maintaining

you get what you pay for

you don’t get what you don’t pay for

BM: in order to keep my staff effective, don’t sell shared hosting, we do sell them to people, mostly friends and family, anyone we’ve known or met can talk to us, if don’t have a plan at your price point we’ll create one for you, good people doing good things on internet

shared hosting is massively over subscribed, dozens to hundreds of customers, hundreds to 1000s of domains and put on single server, problem is working under same installation of operating system, all same memory, ram, disk resources, hard to give somebody guarantee on quality of service at that price point

say you have wordpress site, one domain, hundred other people wordpress site on own domains, inexperienced, start adding things to wordpress, no consideration, exploits that theme or mod, when last update, how secured,

shared hosting, someone got rooted on the box, affects everybody’s websites

sharing ip addresses, now goofed for everybody

im not able to serve all of the masses, but that’s not the goal of the business

if you want a more predictable, more reliable, higher performance, more deeply supported experience you’re gonna have to pay a bit more, not necessarily a lot more, but a little bit more

10 a month to 50 a month, what are you getting what are you paying

company like mine, committed to industry, really resourceful

open line of communication, jack, keith, natalie, to our attorney,

if someone’s smart, tap relationships right, being in the club gets you access to everybody

travel the world, 10-12 adult conferences a year, meeting people all over the place sometimes that means, if you had a problem with say your paxum account, maybe I can connect you with someone to help you get it fixed

good mojo, I know such and such, see if I can help you get this squared away, other business value feel like we can add, for customers and friends

always happy to help whenever possible

TP: definitely stoked on that way of approaching it, I’ve felt very alone, naked and afraid, on the internet, I would say to be honest at this point, the threshold I’ve arrived at personally, I’ve been sort of in a bit of an incubator, experimenting, see if can find niche, find traction, it is what is, been what’s it’s been, now would be able to justify premium, more robust

can’t justify liability, not having team behind me

it wouldn’t be one of those 3 letter agencies to be the first ones to tell me I’m doing something wrong, it would be you and corey and everybody else, have all the security on your end correct, things you’d never know in your blindspot, never ending attacks

advanced round

what I’m desperately looking for now, cyber security, info sec, data breach, listening to podcasts

hole in most hosting service providers, some of them them allow multifactor authentication on cpanel, most don’t looking for ones that do, in today’s world, have shared secrets on server, evil made, insider, issue, public key, shell, mfa,

could you give me the elevator pitch on how the admin dashboard, cpanel, ect. Even ftp/ssh access, how can people have the most bulletproof secure access and management experience

BM:

blow your mind, hate selling people cpanel, recommend against it every chance we get

you’ve got managed hosting here’s your cpanel, have at it, doesn’t sound very managed, self servicing, hoping you don’t fuck things up

on top of it, baked into your costs, cpanel licensing fees, cpanel bought by larger entity, licensing very different, what does it mean to you

changed all licensing and royalty amounts

increased prices to consumer

some instances double or triple the fees

change in raw costs on licensing

cpanel has a great product, some alternatives, mostly at mojo, very different, no control panel, my staffs doing the work, you want to ad 5 domains, you put in a support ticket, tell us what the domains are, alright guys go in and add all the domains, we set up all the firewalls, add all email accounts. Like a consierge service

TP: feel like infinite attack surface anytime I log in

BM: …from tech perspective, staffed up with such qualified sys admins, more granular, directly command line, write on scripts to manage server, automate things on the back end, not like my guys going into control panel, copying and pasting into script, lots of things in backend, more efficient, more accurate, customize for betterment of client

when you order hosting for pretty much any other “regular host” getting default install, no tweaking anywhere, not database, …

we believe, best practices all of these different very specific areas, security, performance

might be paying a little more with us to have personal support, senior level sys admin, don’t have to know how to do the work, don’t have to know how to solve the problems, we’ll fix it, explain what happened, explained what options are, removed learning curve,

not just default, taylored to support your needs for some part of your runway

experts at helping people grow your business

we’ve got all that experience

you could start with small vps, dare I say shared hosting account, specialists at highly complex set ups

we help guide our customers into those solutions

we have the way we want to do things…do these complex set ups, end up writing wikis for each client

TP: definitely just blew my mind, dream come true, never would have thought that far out of the box, foot bound by all my experienced about 20 years, web master, designer, always renting, bouncing from one nightmare meltdown to another

BM: gap from when where you’re buying before and where you could be buying may be 10s of dollars

…we’ll do the whole move for you, we’ll move em you test tem

TP: want to get into some weeds with some of your tech guys, gonna make the commitment to make the migration as soon as possible, mind has been blown

the thing that is the deal breaker that sounds like you’re able to soothe my stress around these deal breakers

BM: satisfaction guarantee

I want your complete satisfaction

we’re all human, mistakes do get made, work for a client, work hard for them

with us, we are always going the extra step

mistakes are made, happens some times, important to us that we own it, responsibility, apology, real explanation

very subjective from there on out

get very few requests for invoice credits

my hope is we’re always having a conversation

corrective measures so doesn’t happen in future

things come up, issue at next staff meeting,

something really bad does happen, wanting to overcompensate, can’t insure somebody’s whole business….do best we can

TP: what I could hope for is something almost unimaginable in other paradigms, what I’ve always wanted to do is actually have the engineers behind the delivery of my content, have the master plan of threat model, growth trajectory, proactive about hedging risk, move slowly, absorb surprise scaling, client-consultant relationship, within reason is bundled within hosting plan, wiki for client, that’s the level of now we’re talking high level , intimate codevelopment of a brand

BM: even if you did find another good host, give attention, whole experience breaks down at initial sales process, sales person…

cool thing about mojohost, we all work together when needed, depending on clients needs, not managing to monthly bonus, no trickery, not trying to upsell, scaled business without that, doesn’t work to my benefit in some ways, long term establishes rapport with customers, trust them with business

very consistent experience

if you’re business changes on the fly, get some crazy social media, something goes viral, we figure out all that billing shit afterwards, if it’s an event already happening, happening now, post mortem, we can figure, this is maybe how we need to change your plan, resources

very fluid, if you’re going down or up….

Make changes retroactively, bigger, smaller, which ever direction it needs to go

TP: great general overview, I’m sold, I’m moving forward, honestly having corey on your team is all it took, wonderful vibe from you

my biggest wet dream is to have sophisticated penetration testing/red teaming, sure you have access to the kind of people who would be trust worthy in that department, hesitant to go shopping for pen testers not knowing if they’re just gonna have a good old time, joy riding my site backwards and forwards, installing back doors, a lot of trust in that kind of stuff

BM: we take a very interesting approach, within your desire to do that, experiences in the past, fears of the future, best place to take that conversation, could happen in support ticket, we could talk through and explain over the phone, Vps, any of the guys on our staff, really nerds, love what they do, understand your business, what the risks are

when we install on server, not default install, its a mojo installation, no ssh or ftp access unless ip is white listed

part of list of best practices on how we want to deploy service, I’m warrantying your whole service on my network and hosting company

sometimes might mean you may ask for something and we say no, always a reason for it, always based on experience, doesn’t mean there aren’t other ways to accomplish what the clients want to do

happy to help any way we can

TP: gives me chills, want to not have a million options that open me up to all kinds of fuckery, want a very hardened experience

have people with more experience watching over it, being that war room

BM: first thing you truly want to look at , what’s all the software you’re running on your server

battle tested software solutions in adult space, serve us very well, maybe ongoing cost …some upfront fee, but you’re buying something that’s been installed on 1000s of sites, storage cloud, cdn, turn key

a lot of security stuff comes down to good software choice and bad software choices

hard way seems like easy way…cheap plugins

different trade offs

we can help clients, guide into make right choice for business at right point in time

I boot strapped my business, understand what it’s like

have to remember, trying to build an environment for self, predictability, scalability, safety, follow path others have gone before you, its a good way to go, expert level experience

software that’s been battle tested

10s of millions, 100s of millions of vistors a day

bad programming makes for bad hosting

always gonna be working hard to compensate for bad programming

people miss point of that

don’t see how much extra its costing them to use something they could have paid a little more upfront for that’s gonna work better

TP: pay the farmer or pay the doctor, ounce of prevention worth a pound of cure, how much does it cost for the average data breach settlement, pay upfront for more hardening, security,

BM: appreciate being on podcast

TP: can’t get enough

BM: mojohost.com, international, mojohost.eu, two separate portals

have conversation with us

sales@mojohost.com, copies whole team, someones always working or watching their email

skype call or zoom call, want to learn more about your business, experience in the past

use all of our experience to make the best solution that meets your budget and your technical requirements

make your hosting free while you’re doing a move

concerned about quality job, customers number 1 over here

affiliate program pays really well

can set people up as an affiliate, referral, code, 8% residual, very personable here

TP: xbiz show, andaz hotel, rooftap rager, mojohost, silverstein legal party, had that good time, coming full circle, can’t thank you enough, corey enough, look forward to next steps, having you on again soon

 

Allie Eve Knox pic

Revolutionizing Adult Industry Payments with Allie Eve Knox of SpankChain TPP251

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In this episode I’m joined by Allie Eve Knox, VP of Sales at SpankChain for a exploration of her crypto journey and her role at the illustrious SpankChain crypto company

Allie is a Fetish Performer, Content Creator, VP of Sales at SpankChain

My Non Verbatim Show Notes:

allie nox vp sales

super in debt,grad school, camming at night, do it house, didn’t have to sit in traffic

2014,

started shooting porn

custom videos, out of bedroom, camming

2017 found spank chain

got in fight with somebody on twitter,

you should hire me, sent resume, i work her now, these are the things i’m gonna do

coming into start up tech space, adult liaison, didn’t know how to deal with my dominatrix character

working with them since ICO

putting out a bunch of pr

we were so strange

aliens in the room

realized, people

weren’t assimilated into tech

did an ico in ico days 2017,

white paper, cam site, crypto only camsite, launched beta april 2018, no privates, no personal chat, site looked really good

beta for a year

discovered, shit hit the fan with crypto, started tanking, people stopped wanting to spend

hard to find user base to part with money

credit card payments brought in more traffic

user account process, get key phrases, all typical crypto stuff

people were really confused by it, constantly losing there stuff

had to completely overhaul the back end

took camsite down, launched few products

hopefully will be bring cam site back up

now first version, model profiles build off of that , where cam site and clip site built on

find favorite model

just put out very first version at AVN

model’s able to get own custom link,

here’s my link pay me through there

links to video content

basically whatever you want

so many benefits in crypto

I’ve had all my accounts shut down, I was violating the rules for selling panties or content

started taking crypto

no one’s gonna protect the adult industry

spankchain, we’re gonna make this for the adult industry

everything’s anonymous, not a thing where I wife is gonna find his credit card purchases

won’t get shut down, low fees

some sites take 50%

credit card processing, we pay taxes

with crypto we just take a 1% fee, .5% for merchants

stable coin, super exciting

really simple cash out process

wills done excellent job of making user experience super easy and intuitive

appreciate community coming together

building a platform models want to use

charge backs, all typical shit

take you’re finances

booty stable coin

really nice to count on,

really nice if I have $250 goal it’s gonna be the same price

whatever you bring in, minus 1% fee

at first didn’t have this on camsite in beta

having to explain price fluctuation

models want to know how to sell things

we just want to make it work, all the technical stuff I don’t know, it doesn’t matter

that’s all I need

I don’t really know how cash works or

don’t have anybody we partner with

gemini sex worker friendly

really good dealings with them

still have to go through exchange, kyc all those things

but I can kind of tease this, we are working on regulations for fiat offramp

load up on spank pay, go and pay bill

going through regulatory process on that, we’ll know mid march

due diligence, paperwork on all that

started camming, paid out on pay card

I could just go cash out automatically

really save me in times when I needed to get paid

that’s really gonna open doors for people

if we start seeing it in everyday practice showing friends

really hope that’s what’s coming next, h

we’re gonna clone product for other people in adult

cannabis, having a hell of a time with payments

there always getting fucked too, we’re gonna co-brand a product, like a white label

we targeted the people who needed this product

we wanted to build the things that the people needed

adult really needed it

this is what we’re all stoked on, this is how we live our lives

the bigger picture is white label it for whoever wants it

start with adoption for people who really need it

people who are unbankable

kind of a solution to a whole lot of problems

urge community to participate in this

send crypto on this

for me, someone in my camroom taught me how to use crypto

2018 started showing up different attitudes towards crypto

adult is always the forefront of technology

maybe if it takes off only a handfull will use it,

never came in there, we’re gonna change the game, we’re another solution we can solve a few problems, we’re hear, we don’t wanna fight

showing up year after year, friendly, hang out with models, provided good community

people started to take us more seriously

started winning awards, good press, kind of the black sheep, kinda strange ones

we were like the red headed step children of the industry

we kept showing up being friendly and cool, putting out products

markets have crashed but we’re still here

a little easier this last year, proven numbers, partners that really like us

been kind of a turning point

now its t

camsite didn’t have a lot of features

small team

takes a long time to do a lot of really cool shit

gave a space for people do do whatever they wanted

people slept

people garden

crypto allows you to do whatever the hell you want

free speech

so open, accepting

it was a no pressure zone, be yourself

smoke, eat

no ranking, no cam score

people were able to monetize it

one time, battle test on site, everybody on at the same time

we want you to break shit, push buttons all be streaming at the same time

spank house, going in tipping,

models streaming, we built this fucking product, spent every moment of our lives

really cool, everybody in this moment, so proud, so thankful model

spank house corporate culture

boys lived in venice beach, had a loft, had extra bedroom, most of team was remote

people would sleep on couches, get together a week a month, bang through things

boys had that place until this winter, downsized, it was a really great spot where the whole team could be together

we’re still remote, devs in canada, I’m in texas, to get team together on call once a week is not enough

company culture, spend a lot of time together, hang out together eat together, work together

we all get together and spend time together

working on this product, lived and breathed

I have a spank chain shirt,

we still have a problem, and have to build a solution

if eth is at 100 or 1000, still that problem out there, no one else is gonna do it

no one else has stepped up

we’re going to work every last second we possibly can

that’s one reason I’m still in this

I need someone to help me protect my money

I need this product

I will work tirelessly to make this product

this what drives every person on the team

whatever that markets gonna do

full force, here are the things we’re gonna do

market has changed so much

How to Turn People On to Your Brand with Adult Entertainment Publicist Brian S. Gross TPP194

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Brian Gross Pic

In this episode I’m joined by Brian S. Gross, a highly accomplished entertainment industry publicist who’s been making a living by making people famous for many years. I reached out for advice several years ago after discovering his unique expertise in my most ambitious areas: music and adult entertainment. We recently reconnected and I thought it would be great to have him give us a glimpse into his personal and professional journey and discuss  the role of PR companies in the evolving media landscape.

We discuss:

  • his early passionate and persistent efforts to get his foot in the door at high end record companies
  • how he managed to work directly with some of the most legendary artists in the music industry
  • his evolution from the music industry to the adult industry
  • lessons he learned from his mentors that helped him start his own company
  • the day-to-day of public relations work
  • the urgent need for PR in the age of social media
  • how to turn people on to your brand niche
  • how adult entertainment media is no longer one dimensional
  • how you can find media, writers, etc who will want to discover what you are doing
  • how you can find those who will want to make others aware and help build a fan base
  • his attitude of fearlessness and his “why not” approach to not over-thinking things
  • his application of the wisdom of Yoda, to only do or do not, but not to try
  • his words of encouragement for me to be willing to take risks to promote what I believe is important
  • how you never know who will pick up a story so its best to get it out there

About Brian:
Brian Gross, President of BSG PR, has been in the service of media and public relations for over 26 years. Gross has been employed by companies such as Def American RecordingsWarner Brothers RecordsReprise RecordsElektra Entertainment GroupVivid Entertainment Group, and such organizations as The Lollapalooza Tour. Brian Gross was an Executive Producer for Reality-X: The Search For Adam & Eve.  His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world.

Clients of BSG PR, past and present, include Gene Simmons, Sasha Grey, Adam & Eve, Penthouse, Phoenix Books, The AVN Adult Entertainment Expo, Joanna Angel, BurningAngel, Greg Lansky, Girlsway, Pink Visual, Evil Angel, Girlsway, Autoblow A.I., Fearless Man, Nina Hartley, Lupe Fuentes, Kendra Sunderland, LA Pop Art, Liberation Entertainment, Ecko TV, Kaiju Big Battel, Lucky 13 Clothing, Pinup Girl Clothing, Punk Rock Bowling and Music Festival,  Chuck Zito, Omarosa, Blanc/Biehn Productions, Stockroom, Tony Clifton, Sheri’s Ranch, Big Teaze Toys, MyGirlFund, WantedList, WoodRocket and many others…

Please visit his website at:
http://bsgpr.com/

AI Generated Transcription:
(Want to help with corrections? Please contact me to learn about rewards for your efforts!)

Tantra Punk your guide to sexual Liberation healing and empowerment as a certified Tantra counselor and certified permaculture designer I’m here to help you grow spiritually sexually and ecologically my online and in-person counseling sessions and training programs are price to fit any budget I’m looking forward to helping you design and ever more Divine Life Path please send me an email to Ben at Tantra Punk. Com and our journey together will begin podcast episode number 194 I am being joined by Brian s gross of BSG public relations and he is such a jaw-dropping about page I just decided I really do this but I decided I definitely want to read this to really put the context in here because with with it that the merging of the technology space in the adult industry space and actually to give a little bit of backstory on this we connected now it’s been about 4 years or so since first actually started putting out a press release and seeking really advisement and consult consultation within the the the pr companies within the adult industry to see if there was any possibility to get some traction doing this sort of shamanic pornography and feminist porn kind of brand that I’ve been trying to develop mixing my music and video production and ethics and politics into media and so I have really been kind of putting The Feelers out into the space and Brian gave me some feedback back in the day and we have serendipitously reconnected recently and so I thought why not let’s have a butt supposed to connect in in this podcast domain and again I’m astounded by what he’s accomplished in some of the parallels in our Journeys here so I’m just going to go ahead and read the about page and then we’ll get started with the interview so Jared is BSG public relations takes a precise and strategic approach to promoting all facets of entertainment and efficient and motivated staff handles everything from intricate details of executive with City to positioning our clientele within compelling and effective media campaigns Street marketing teams and Creative Marketing efforts BSG public relations handles all avenues of communication is bringing your study to approach to marketing media and public relations with Creative Solutions that furthers the message & image of our clients we handle everything from the intricate details of executive publicity to positioning clients with compelling media campaigns we look to broaden and brand artist companies and products multi-level publicity campaigns combined with knowledge and background in every facet of entertainment media and communication the most importantly always putting the client first Brian Gross president of BSG PR has been in the service of media and public relations for over 26 years gross has been employed by company said Steve American recordings Warner Brothers records reprise records Elektra Entertainment Group Vivid Entertainment Group and such organizations as the Lollapalooza tour Brian Gross was an executive producer for Rio TX the search for Adam and Eve his background includes all facets of public and media relations working with some of the largest businesses celebrities and music acts in the world Brian thank you so much for joining me on the podcast and please tell us all about your personal Journey how did you get into this position of such influence and expertise school is my senior year and I’m a I’m a big Sports person as well and I was not good enough to make the varsity basketball team but wound up helping out with the younger teams and I want to getting fired for verbally assaulting a referee who completely screwed up a game and all of a sudden I had free time and I literally took out my CD collection which I know that sounds so funny in this day and age but went through it and started calling record labels and pretty much got blown off by many of them because I was a senior in high school they were looking for college kids and one label an independent label def American the girl who answered the phone was in the PR department and she still one of my best friends to the stay cuz she called she I said come in for an interview and before I knew it I was driving after school three days a week from Newbury Park California to Burbank to make press kits and learn all about the music industry well that is exciting so what were some of the what what are some of the bands in an album is like what were you into at the time I was definitely a classic rock kid a NuWave and I just wasn’t you know I was sort of what the radio fed me so you know I hadn’t really branched out as far as my music likings were concerned and you know early 90s you know 90 to 91 92 you realize just how there was no such a divided because you know really popular stuff was extremely poppy you were on the end of sort of the metal era you had this grunge thing happening you had this sort of underground music thing happening you had punk rock obviously happening but I grew up in the suburbs and and it just didn’t resonate with me at the time you know then you go to a record label and you start going through the CDs and you just start this massive Discovery and bands walk in and you meet people and you spend time with artists and musicians and it just completely through open a world that I was you know I was aware but I wasn’t aware to that extent and it was pretty exciting to just see the variety especially at this specific record label the variety of of music that was being put out and and how exciting it was awesome so from there so what how to tell us the story of how you evolved from the doing stuff mostly in the music and more and more General entertainment business into the adult industry which I see you have a lot of accolades from so I I mean I work my way up in the record industry from 93 to 99 I I was took a couple internships than an assistant job than a West Coast tour tour publicist West Coast Regional tour publicist job and then I saw what master was doing and I realized you know as a as a low man on the totem pole in the satellite office for record label I better figure something out and literally fell in my lap where two people one of which had this specific that had this position and and the other was the brother of the owner of the company hit me up and said hey you know you should interview for this job that’s going to open up to be the head of PR and marketing for a company called Vivid which I was obviously very familiar with as a young male and so the money was a lot more and the opportunity was there and it was just one of those things I was 23 and I wasn’t going to say no I couldn’t pass it up so I became the head of PR and marketing for Vivid Entertainment in the spring of 99 while you were busy absorbing all of this until from the corporate world and very established Enterprises and then you’re building essentially what will become your your own personal company and brand can you tell us about some of the some of the lessons you learned some of the highlights of of your journey along that way if kind of building your own becoming an entrepreneur as opposed to an employee working for Stephen her she had a very hands-off approach you know he wanted me to practice the way I had learned doing publicity at the record labels and bring that same approach to the adult film stars that were under contract with this company and to the company itself so I really had this sort of open book of you no opportunities and and and really just publicizing a a massive brand his thing was don’t spend any money which you know you laugh at but it was pretty when you when you eliminate budgets and you have to be creative that’s that made you have to work relationships in and put ideas out there and look for opportunities that I think in this day and age we wouldn’t even think twice about it but at the time we’re pretty groundbreaking you know so you know what that in mind it just became abaa I learned so much from that that when I went on my own I took sort of his entrepreneurship of run Dino of starting and running a massive adult entertainment company with what I learned is being a publicist and I’m just sort of found my way I had some incredible mentors the forest publicist go ahead incredible mentors who you know I went to when I started my company said how to what am I doing how do I do this you know and they were so giving and and so just easy you know so open Armon and I’m just taught me so much in a really short. Of time to where I was just off and running and getting clients and doing what I’ve been doing what I could I mean for me getting up every day and doing my job isn’t necessarily hard and I think I’m fortunate that I have that s Ellison and work ethic that I know is very challenging for many people but you know I just learned quickly I could get a lot of clients and and synergize and and do a lot for them and and just sort of Broad and from there awesome yeah I’m having flashbacks to reading a book called guerrilla marketing back when I was doing start up stuff and and it really did get a budget mattered so you had to teach you had to be creative and you had to think out-of-the-box so I can I can resonate with that and I remember one of a CEO for a company I work for has said you know the difference if there’s a difference between marketing and PR and marketing is what you say about yourself in PR is what other people say about you and you really really want to have that that perspective that that’s where the third person perspective in your printing and copying in to have it buffering so that the artists and the company’s don’t aren’t doing all of that he’s some kind of damage control I guess you could say and sometimes they just that stuff that Shameless self-promotion that people people can see through it on the on the receiving end and then on the giving end you’d rather not be tooting your own horn so much so it’s a really vital function that you play in the in the ecosystem of have any kind of business and I love to hear about just soap for people who aren’t that well versed in what a publicist does it would appear our company does tell us about the sort of day today and I’m kind of break it down for people who might not know famous for a living right you know the longer sort of breakdown of that is you know celebrities Brands companies hire a publicist to get there messaging in there and what they have to sell out there to the media which is then you know red watched listen to buy hopefully millions and increases sales increases exposure and increases the the growth of of whatever the brand or the company or the person is so it’s an aspect of marketing but it’s solely deals with sort of the public Persona and then obviously the media which radio TV print and online are the four basics of that and obviously they in this day and age you know what you know podcast would kind of be filed under radio but it’s also online it’s audio but there’s there can be a video component that can be a a written component so you have a lot of Lines Blurred when it comes to the media nowadays and I just think for me it’s important for my clients in this day and age there’s so much opportunity there so many ways to get your message out there and you know me and you know my team and and myself we look to find those opportunities finals relationships and and do everything we can for clients to to accomplish the goals that they have female except for us how’s your job gotten more difficult at all or more challenging in the age of social media where you have the potential for celebrities to put their foot in their mouth to and create these Mega backlashes online that you kind of do have to do some some damage control on that do you have any thoughts what the the social media landscape has done for your industry herself you know social media gives you a way to do a more immediate Outreach but sometimes you have to be careful clients have to be careful what they say out there you know what I work more left-of-center stuff where you know I’m not working conservative projects that you know they have to be really careful what they say but certainly at I work with clients that you know we talked about messaging and we talked about what they put out there and make sure we’re on the right we’re on the right track and we’re in agreement and on the right path but I think social media you know I think it’s it’s positive it’s certainly a life-changing things it certainly has changed the landscape of society and and whatnot on a larger scale but you’re not the end of the day we all are just fascinated by other people and they do so it just open doors opens doors in that respect what do you know actually makes me think about how it made some sense you talking about Dimension to have the image of Tower Records on Sunset and I’m just the decline of the record industry and all of the digitization of all kinds of media and how that took a big chunk out of profits for a lot of folks in an industry but when I based on what you were just say no actually realized you might think that the same thing would happen to PR once people could become demigod celebrities on social media by themselves but the reality is they probably need to hire a publicist more than ever because you need that filter right you need that you need someone to advise you on on the strategies of how you express yourself because it’s so easy to just fire something off that just Neo take sweat they say it could take 5 years to build a career in 5 seconds to destroy rights and all I would add to it is you know you need you need someone in my position when you have something that is so public and you need someone that can help you because a lot of times there is a lot of Crisis and a lot of people don’t know what to do and we’ve certainly witnessed over the years when when things go wrong or how you know when things are handled poorly and you know we live at a time where the media is constantly attacked so they’re going to attack that so you want to be on the right side of things and you want you know if you want to handle your media aspect as professionals possible and it’s there are challenges you know I’m not a brain surgeon this isn’t brain surgery by any any respect but it’s an important part of the marketing and sales aspect and the overall brand awareness of who you are and what you’re trying to accomplish yeah I think that was a good real basic intro and overview and just kind of hammers hammers in that this part of the ecosystem of success as a creative artist is not is not going away in or should it and so it was it is a breath of fresh air and I think about it a lot I think about a lot how how to moderate myself and there’s a lot of fear and and hesitation in this climate of you know you can really you can really put your foot in your mouth so I I I think it says probably at yeah it’s it’s been on my mind you know this whole your sector of industry and where it’s at so this is timely for me until I guess I would say to be somewhat selfish for a moment here with the last few minutes I would say that I guess bringing this back to what my my unique value proposition is to the world as my representing myself and my brain really it is I guess it is kind of element in a way I’m saying sexuality and pornography and all forms of of music and art they can all actually be very healing and very therapeutic and there’s almost a bias against that because people sometimes in some sense people want to just have really either extremely kind of edgy entertainment that just gets them off sexually or titillates them or sort of just appeals to that Hollywood sense of just completely not necessarily that intentional or that healing or that spiritual and so there’s kind of a bias against what I’m offering which could be seen his kind of all you’re you’re just a goody-two-shoes you’re kind of a mama’s boy you want people to be meditating and doing yoga and actually it might my sort of reply to that that biases that actually know what what some of the practices that are done in shamanic Sexual Healing Sarah on your work are actually equally if not more extreme and in and actually riveting and and put you on the edge of your seat as is anything that would be considered Gonzo or Triple X Ino Xtreme Hardcore and it really is Hardcore to be doing some of the more spiritual aspects of sexuality so when I I put out a press release I don’t know if that was the one that you saw or if that was a wet what the time frame was around that but I would just say to you do you think there is a niche for what would I would call shamanic pornography or pouring that intense did not only educate but also to promote healing and healing from trauma and and what not yours if not longer you know when I first got in the industry as far as adult entertainment goes is very one-dimensional especially the media coverage and it was all about getting eyeballs because you could use the word pornography in a way that you know people be like oh what what it what are they going to talk about and then then then there was a change in the change happened when media like Vice came along and media like BuzzFeed and and other media that said to a certain extent and we’re not going to just treat this as one-dimensional because it isn’t a one-dimensional discussion it is in a one-dimensional product you know as as the adult industry expanded I found it interesting that the media expanded in their coverage and you have certainly the negatives does the word in general is certainly looked at in a negative way and I rarely use it I say it because of that is once you say that word and it’s you know maybe one day it’ll be changed or looked at not as this glaring sing but as a form of entertainment form of Education a form of you know healing as as you as you work on but the media look to do more coverage and be more multi-dimensional and to what you’re trying to accomplish and what you’re doing what you’re doing and what you’re trying to accomplish to my point is you can find media that’s not easy but you can find people you can find writers you can find me there you can find public entities you can find people that will want to discover what you are doing and will want to make others aware and will want to build the foundation and build a fanbase in and build a unit around it so which is not the issue these days the issues speed of time and the issue is just sort of the you know overwhelming amount of media that we deal with everyday especially in our current political climate where we’re being overdosed with one piece of toxic news after another and end toxic not men the political fashion just met met you know we’re bombarded with different types of briefs and stories and just aspects of life that can that are just so fast and furious and you’re trying to fit in there you know you’re almost trying to swim upstream and place you know place your story on a rock while well water keeps hitting in the face so I I I constantly am taking on opportunities and clients and different types of niches and different types of products and different types of stories because I know who’s to say that I know what a media person will want to write about or not I don’t what I do is I give them the opportunity and I find out hey is this is this interesting do you want to do this do you want to cover this and it’s yes or no or mid might be a maybe or they’re on the fence or they’ll think about it and we did we discuss it and see what happens so it’s just a the media is a constant River at its its 24/7 its domestic and international you know stories can break anywhere in the world and then just travel the speed of light and around the globe and become as you know become viral so it’s just a it’s just the the effort and the Mine Song of people in your position as to am I ready to take this Challenge on I’ve something Niche I’ve something unique but I think it’s important and and how do I get it out there and and what you know how many people can I turn on to what I have to build from from where I’m at well those are profound words of wisdom and I’ve got chills because I know that at some point I have I’ve got two to cross that and make that leap of faith sand and be willing to be criticized and be willing to be sued and be willing to be all kinds of things and having that team and I feel like the podcast has been a tool to to kind of build that team and to know if there is a you know what keeps me up at night is what happens if there is an influx of capital what if there is a viral content piece that get 50 goes out and it’s not that you become rich and famous overnight at you is that you become suddenly under the microscope and you need to know about compliance with a lot of things and so that that’s my Virgo mind getting getting very sort of The Fearless aspect where I try not to overthink even though it’s impossible but I just I just try and push you know you just you know I I’ve constantly at a career of why not you know why not internet a record label why not internet another one why not drop out of school you know cuz it was just wasting time and money you know and then why not become an assistant why not become a tour publicist why not go to an adult entertainment company Why not start your own PR Company why not work with Gene Simmons you know it’s you know if you can answer why not then there’s no reason you know and you know we always I’m a Star Wars junkie and I think you might be in the same generation or not but we all sort of live by the the words until the age of of Yoda and so you try not you do or you don’t you do not but you just don’t try to go for it and you know there’s certainly you you think things out and they’re processing is calculated risk and what not but I’ve always another mindset where if you if you’re if you’re thinking too much about it then it’s just time wasted you know you’re not pushing forward and what you’re trying to accomplish but once you get past that you know and and you’re not going to know if I sitting around thinking you’ll never know if it takes off or not you just won’t it is the action and it is the risk that you have to eunos put out there and find out if you have something or not and you know I definitely I’ve had all kinds of clients I really have and I’ve had successes clients it succeeded sold our company and made lots of money and I have clients that failed you know but it just nothing worked and Company disbanded and I’ve got you know hundreds of files of clients over 19 years and but they all they all went for it you know wherever they are you know there’s somewhere you know that they took a risk and even when I produced a reality show you know what they say it was a risk I was a two-year process to even get to production but once you know once we decide we’re going to do it my partners and I at the time of that production company we just put her head down and we weren’t going to give up and we got the parties involved then it did well could have done better but it did well exist in there broke a lot of ground but it’s definitely important you know there’s just that dividing line of doing something and in what it is that hold you back from from going for it yeah I hear you there is just kind of wrap up here to respect your time and then I will just say that again More Chills and more of just that that cause mcnab’s you know there was there is one Flagship I guess I would say it was for me was like the pilot episode of the series that I’m doing now it’s called sexorcism the tantric Opera twitch wow Google Keyword that I want to fully on because a lot of without weather so I can get is an album is a band that did an album called sexorcism there’s there’s a kind of I don’t know if it’s play with the idea but but what I’m bringing to it is it is definitely from a pure-hearted place of sincere documentarian work and so hopefully that’s I think what’s going to be what I would put money into an invest in to try to get some some media coverage on and I’ve been a little bit shy about it now for a couple of years just wanting to not be the one to push that in people’s faces but that’s exactly the layer of buffer that I need of someone to say hey look take it or leave it this is what this guy’s doing here it is and if I can have that someone like you help me with that then I think it’ll be it’ll be a dream come true so we will we will talk offline about what your thoughts are for the trajectory of a project like that but I would love to discuss obviously well and I look forward to having that discussion and obviously I appreciate being on your podcast in and you know getting to have this kind of discussion I think I ain’t got to a certain extent I think people you’re right don’t really understand publicity and public relations and media relations and you know marketing to a full extent but I think it’s you know having the conversation and getting the opportunity to talk about it even one person goes wow that’s interesting I want to I want to know what that career is you know something I’m always interested in doing it you know making people aware of the career and path I chose the life I chose and you know going from there well I’m sure there’s a lot of people who would say as they received the rewards that they couldn’t have done it without you and so hopefully I will be able to join those ranks sooner rather than later and again and again thank you for reaching out to me as very synchronistic yeah let’s let’s be in touch do you want to tell people where to find where to find your work and just yeah side BSG pr.com and my Twitter and my Instagram RBS GPR and it’s financials at when I made the company name it was like well we’ll just Brian Scott gross of my name and BSG are my initials and public relations and it was just a simple as that so I guess I was another thing I learned of like trying to keep you know keep it linear and you’re hiring me and so that’s where a Vsepr came from awesome alright will Brian thank you again so much that I had a great time and can’t wait to get to know you better and move on from here so thank you so much again and have a great afternoon thank you you as well look forward to catching up with you again real soon all right take care of podcast please go to www.crunch.com and cook on the 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